太突然！知名品牌，发布闭店公告
<div class="wx_rich_media_content" id="jsWxContainer"><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>曾经风靡一时的日本化妆品牌<strong style='outline: 0px;'>高丝</strong>宣布关闭天猫官方旗舰店。近日，<span style='outline: 0px;color: rgb(171, 25, 66);'><strong style='outline: 0px;'>天猫的“高丝化妆品官方旗舰店”首页挂出闭店公告</strong></span>，称将于2024年4月19日结束运营，在此之前下单的货品还将按计划送达。店铺运营结束后会员权益也将失效，需用户尽快前往会员中心进行线上兑换。不过，南都记者搜索发现天猫上名为“kosecosmeport海外旗舰店”的店铺仍在正常运营，京东上的“高丝海外京东自营专区”也依然存在，并未发布任何闭店公告。天猫旗舰店的客服表示对于其他购买渠道的具体情况他们并不清楚。<br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: inline;width: 661px !important;visibility: visible !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;color: rgb(0, 128, 255);'><strong style='outline: 0px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;color: rgb(0, 128, 255);'><strong style='outline: 0px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>电商平台海外旗舰店以及海外自营店仍正常运营</span></strong></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>据悉，“高丝化妆品官方旗舰店”的公告表示，在闭店之前，店铺会为用户妥善处理各类善后需求和会员权益兑换，另外，客服表示，后续如果需要选购产品，可以前往微信小程序的“高丝官方微商城”。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>南都记者在天猫搜索“高丝”发现还有一家名为“kosecosmeport海外旗舰店”的店铺也在专门销售高丝的产品，其店铺的资质显示为跨境进口商品的销售主体，该门店的客服表示他们依然是正常营业状态，店铺为品牌授权的天猫国际旗舰店，店铺里的产品全部是海外直供。另外，京东平台上的“高丝（KOSE）海外京东自营专区”的店铺客服表示店铺未收到其他消息，目前仍是正常运营的状态。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>高丝集团的官网显示，集团创立于1946年，由1968年开始进军海外市场，1988年正式进驻中国，至今已经进入中国36年。当时和中国老字号企业杭州孔凤春化妆品厂成立了合资企业——春丝丽有限公司。2003年9月1日，株式会社高丝为了谋求海外事业的国际化，将春丝丽有限公司更名为高丝化妆品有限公司。2005年3月22日，企业性质则由中外合资经营企业转为外商独资企业。2005年6月9日，株式会社高丝在上海注册成立了专门的销售公司——高丝化妆品销售(中国)有限公司，全权负责集团旗下DECOTE黛珂、SEKKISEI雪肌精、INFINITY茵菲妮、Predia贝缔雅、ONE BY KOSE高丝蕴一等品牌在中国市场的推广和销售。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>由于公司连年稳定增长，2021年3月，高丝化妆品销售（中国）有限公司更被株式会社高丝认定为跨国公司地区总部。2022年的时候，高丝已经铺设了多个中国的线上渠道，包括天猫、京东、唯品会、小红书以及微信小程序商城等。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><strong style='outline: 0px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;color: rgb(0, 128, 255);'>日系美妆品牌近年在中国市场已显颓势</span></strong><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>据了解，<strong style='outline: 0px;'>高丝从2011年就开设了天猫旗舰店</strong>，可以算是外资品牌中比较早一批入局中国电商渠道的品牌，但奈何“起了个大早，赶了个晚集”，其线上渠道对高丝整体的营收贡献未如预期。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>高丝集团2023年全年业绩显示，集团总营收约为143.3亿元，同比增长3.9%，但营业利润下滑27.7%至7.6亿元，在亚太地区（除日本）的净销售额下跌高达34.7%。当中，中国内地的电商和旅游零售渠道的销售额下降尤为明显。部分原因是日本去年的核污水排海事件使得中国消费者对日本品牌产生抵触情绪，但“冰冻三尺非一日之寒”，这几年曾经风靡亚洲的日韩美妆早已显出颓势，伴随而来的是国货美妆的全面崛起以及欧美大牌依然稳健的消费者基础。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>南都记者曾梳理过，2023年双十一天猫美妆行业销售额top20榜单中，国货品牌和欧美大牌成为榜单主力军，有极少量日本品牌进入榜单，韩国品牌则是完全不见踪影。去年6月，日系彩妆品牌Naturaglace花姿菓色撤出小红书、微博渠道，并宣布暂别中国市场，同时天猫旗舰店也下架了全部产品。去年3月，一直被认为是贵妇级别的小众日系彩妆品牌Amplitude宣布关停，天猫的海外旗舰店也已闭店。资生堂旗下的护肤品牌IPSA茵芙莎在中国大规模撤柜，资生堂中国对外表示是因为品牌正在就线下业务部分作正常的布局调整，以更好地顺应市场变化和消费者需求。</span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><span style='outline: 0px;font-size: 16px;letter-spacing: 1px;'>对于高丝在中国市场的失利，有业内人士曾分析，集团旗下拥有多个价格带定位的品牌，但在中国市场的营销以及销售策略都让用户对其各个品牌产生了定位混乱的印象，从而使得其产品无法做到有效的差异化占有市场，从而呈现“水土不服”的状态。</span></section><p><br></p><section data-role="outer" label="edit by 135editor" style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; caret-color: rgb(255, 0, 0);'><section data-role="outer" label="edit by 135editor" style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><section data-tools="135编辑器" data-id="107244" style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><section data-role="outer" label="edit by 135editor" style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><section data-role="outer" label="edit by 135editor" style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><section data-role="outer" label="edit by 135editor" style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><section data-tools="135编辑器" data-id="107244" deep="12" style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><section data-role="paragraph" style='color: rgb(34, 34, 34); outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><section style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><section style='outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><p style='text-align: right; outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><span style='outline: 0px;color: rgb(84, 84, 84);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;font-size: 12px;letter-spacing: 0.54px;visibility: visible;'>来源：南方都市报、N视频报道</span></p><p style='text-align: center; outline: 0px; letter-spacing: 0.544px; cursor: text; visibility: visible; outline-offset: 2px; vertical-align: inherit; line-height: 1.6em; max-inline-size: 100%;'><img src="https://www.yewn.cn/data/attachment/forum/202404/10/090254enklnpk2w7q2l727.png"></p></section></section></section><section style='outline: 0px; letter-spacing: 0.544px; visibility: visible; max-inline-size: 100%;'><p style='color: rgb(34, 34, 34);outline: 0px;text-align: right;visibility: visible;letter-spacing: 0.544px;max-inline-size: 100%;'><br data-filtered="filtered" style='outline: 0px;'></p><p style='outline: 0px;text-align: right;letter-spacing: 0.544px;visibility: visible;max-inline-size: 100%;'><br></p></section></section></section></section></section></section></section></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div> 是什么原因呢？ 没用过高丝，啥情况呢 没用过高丝，啥情况呢 没用过高丝，啥情况呢 是什么原因呢？ 没用过高丝，啥情况呢 没用过，不知情 没用过高丝，啥情况呢 莫听过！！！！
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