卖不动了？重回5元时代！网友：5元？2元！
<div class="wx_rich_media_content" id="jsWxContainer"><section data-role="outer" label="edit by 135editor" data-mpa-powered-by="yiban.io"><section data-tools="135编辑器" data-id="16"><section data-role="outer" label="edit by 135editor"><section data-role="paragraph"><p style='margin-bottom: 8px; outline: 0px; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; line-height: 1.75em; visibility: visible;'></p><section style='outline: 0px; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; line-height: 1.75em; visibility: visible;'></section><section style='outline: 0px; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; line-height: 1.75em; visibility: visible;'><br></section><section data-role="outer" label="edit by 135editor"><section data-role="outer" label="edit by 135editor"><section data-role="outer" label="edit by 135editor"><section style='line-height: 1.75em;'><span style='font-size: 16px;'>盛夏将至，天气渐热，雪糕市场也迎来了销售旺季。前两年，以钟薛高为代表的多款网红雪糕，以及茅台冰淇淋等高端冰淇淋受到追捧。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>今年的情况如何？</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>连日来，记者走访了多家零售商超、便利店，发现雪糕、冰淇淋的定价逐渐回归理性，呈现“去头去尾，中间化”的趋势，其中3-5元/支的价格区间成为主流，而那些曾红极一时的网红高价雪糕的存在感大大降低。</span></section><section data-role="title" data-tools="135编辑器" data-id="142994"><section><section><section style='line-height: 1.75em;'><br></section><section><section><section style='line-height: 1.75em;text-align: center;'><strong><span style='font-size: 16px;background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);'>茅台冰淇淋多家门店停业</span></strong></section><section style='line-height: 1.75em;text-align: center;'><strong><span style='font-size: 16px;background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);'>此前有门店疯狂打折</span></strong></section></section></section></section></section></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>作为高端冰淇淋的代表，茅台冰淇淋如今的境遇似乎并不好。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>2022年7月，贵州茅台推出茅台冰淇淋，刚上市时价格超过50元。贵州茅台推出茅台冰淇淋背后，是想推动茅台酒成为年轻人“第一口酒”，推动茅台品牌年轻化、时尚化。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>如今，一度受到市场热捧的茅台冰淇淋，热度也在下降。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>据媒体报道，杭州一位茅台冰淇淋经货商表示，之前自己囤了一批货，但因为卖不动，亏了很多。在杭州开了50多家棒冰集合店的辛老板同样表示，茅台冰淇淋刚上市的时候火过一阵，“但后来销量一般，我也很少进货了。”</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>据第一财经，经营茅台冰淇淋产品的<span style='letter-spacing: 0.578px;'>赵俊</span>表示，目前购买茅台冰淇淋的主要以尝鲜为主，能够持续复购的还是少数。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>据茅台冰淇淋小程序，目前有7家茅台冰淇淋旗舰店处于暂停营业状态，囊括了北京、广州、深圳等多个主要城市的门店，此外成都万象城店状态为搬迁中。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 0px;padding: 4px;vertical-align: initial;'></span></section><section style='line-height: 1.75em;'><br></section><section data-role="outer" label="edit by 135editor"><section data-role="paragraph"><section style='line-height: 1.75em;'><span style='font-size: 16px;'>此前，在社交媒体上，一些城市的超市曾以9.9元价格甩卖临期茅台冰淇淋。在北京朝阳大悦城的茅台冰淇淋线下旗舰店里，还有半月到期的冰淇淋，被以“买一送一”活动售卖。而去年七夕，在茅台的大本营贵阳，茅台冰淇淋门店也罕见推出了买一送一的活动。</span></section></section><section data-role="paragraph"><section style='line-height: 1.75em;'><br></section></section></section><section data-role="title" data-tools="135编辑器" data-id="142994" style='line-height: 1.75em;text-align: center;'><section style='line-height: 1.75em;'><section style='line-height: 1.75em;'><section style='line-height: 1.75em;'><section style='line-height: 1.75em;'><section style='line-height: 1.75em;'><strong><span style='font-size: 16px;background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);'>钟薛高“遇冷”</span></strong></section><section style='line-height: 1.75em;'><strong><span style='font-size: 16px;background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);'>创始人“直播卖红薯”还债</span></strong></section></section></section></section></section></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>而作为网红雪糕的代表，曾被称为“雪糕刺客”的钟薛高，境遇更是惨淡。大量股权被冻结、欠债欠薪，创始人靠“直播卖红薯”还债。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>据第一财经，在2024年夏天，线下零售渠道已难见钟薛高身影。5月30日，记者走访上海市数家夫妻老婆店和连锁便利店发现，均没有出售钟薛高产品。“去年钟薛高卖得一般，主要是价格比较高，还是个位数价格的雪糕好卖。今年我们没有再进货了。”一家夫妻店的老板表示。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>利元丰（上海）食品发展有限公司相关人士则透露，钟薛高的产品今年还在生产，只是量少了，“之前可能我们把钟薛高铺一整个柜子，现在就放半个柜子。”</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>公开资料显示，钟薛高成立于2018年，采用百家姓中的“钟”、“薛”、“高”三姓组合成品牌名，意为“中国的雪糕”。创立之初，钟薛高确立走高端路线，追求少而精，其常规款雪糕产品定价基本在13-18元之间。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>2018年双十一，钟薛高推出“厄瓜多尔粉钻”雪糕，价格为66元/支，限量发售，双十一当日，推出的2万份“厄瓜多尔粉钻”雪糕在上架15小时内全部售罄。钟薛高也因此一炮而红，成为高端雪糕的代表。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>然而，因为“雪糕烧不化”“雪糕刺客”等舆论危机引发的“蝴蝶效应”，钟薛高陷入了现金流紧张的财务困境。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>风险信息显示，钟薛高食品（上海）有限公司现存2条被执行人信息，被执行总金额超983万余元，其旗下钟茂（上海）食品科技有限公司今年以来已累计被执行2372万余元。此外，去年12月至今，钟薛高食品（上海）有限公司所持多家公司股权已被冻结，冻结股权数额从100万至2000万元不等。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>与此同时，钟薛高食品（上海）有限公司涉及多个法律诉讼案件，案由多为服务合同纠纷、买卖合同纠纷等。目前，该公司及其法定代表人林盛仍被限制高消费。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;vertical-align:initial;'></span></section><section style='line-height: 1.75em;text-align: center;'><span style='font-size: 12px;color: rgb(136, 136, 136);'>直播间截图</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>5月27日，钟薛高创始人林盛开设直播账号，将通过直播带货的形式还债。5月28日晚，林盛正式开播。开播前他表示目前拖欠729位员工薪资，直播赚钱后将逐步还钱给员工，背景板写着“钟薛高老林直播卖红薯”与数字“729”。林盛也坦言，“做好了头俩月挨骂的准备”。</span></section><section data-role="title" data-tools="135编辑器" data-id="142994"><section><section><section><section><section style='line-height: 1.75em;'><br></section></section><section style='line-height: 1.75em;text-align: center;'><section style='line-height: 1.75em;'><strong><span style='font-size: 16px;background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);'>“冰淇淋重回5元”上热搜</span></strong></section></section></section></section></section></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>6月2日，“冰淇淋重回5元时代”登上微博热搜。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 0px;padding: 4px;vertical-align: initial;'></span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>据重庆日报，位于重庆沙坪坝的一家雪糕批发店店主李女士告诉记者：“今年大众口味、平价的雪糕最好卖，多的时候一天能卖上千支，贵的卖不动，我们进货都很少了。”</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;vertical-align:initial;'></span></section><section style='line-height: 1.75em;text-align: center;'><span style='font-size: 12px;color: rgb(136, 136, 136);'>图片来源：重庆日报</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>记者在一些便利店也看到了类似的情况。冰柜通常摆放在门口显眼位置，陈列着各种口味的冰淇淋和雪糕。“价格太高不好卖，所以我们很少进超过10元的雪糕。”一位便利店老板表示。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>《2022-2027年中国雪糕行业市场全景调研与发展前景预测报告》统计分析显示，“雪糕价格”刺痛消费者，与背离普遍消费预期不无关系。报告显示，网友对单个雪糕的接受价位大多在3-5元，占比为37%；其次是5-10元，占比为33.9%；接受价位在10-20元的占比为16.3%；接受1-3元价格的占比为11%；20元以上接受度仅为1.8%。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>据第一财经，互联网产业分析师张书乐表示，雪糕这一类产品就像可乐，是平价的快消品类，本不该溢价如此严重，如今消费者抵触高价雪糕也正在推动行业回归原有价格带。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>资深零售分析师杨宇分析称，以钟薛高为代表的高价雪糕已经逐渐不受消费者欢迎，可能是雪糕市场回归常态化和健康化的一个标志。在过去几年中，高价雪糕市场确实存在一些过度营销和炒作的现象，导致一些消费者对高价雪糕产生了反感。此外，随着消费者对健康、品质和口感的要求不断提高，他们更倾向于选择价格适中、品质优良的雪糕品牌。</span></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;text-align: center;'><strong><span style='font-size: 16px;background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);'>对此有网友表示：</span></strong></section><section style='line-height: 1.75em;text-align: center;'><strong><span style='font-size: 16px;background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);'>“5元？2元！”</span></strong></section><section style='line-height: 1.75em;'><br></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 0px;padding: 4px;vertical-align: initial;'></span></section></section></section></section></section></section></section></section><section class="js_underline_content"><section data-role="paragraph" deep="15"><section data-role="paragraph" deep="16"><section data-role="title" data-tools="135编辑器" data-id="108130" deep="17"><section deep="18"><section deep="19"><section data-role="paragraph" deep="21"><section data-role="title" data-tools="135编辑器" data-id="108130"><section><section data-role="outer" label="edit by 135editor"><p><br></p><section style='text-align: right; outline: 0px; letter-spacing: 0.578px; line-height: normal; visibility: visible; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;'><span style='outline: 0px;letter-spacing: 0.578px;color: rgb(136, 136, 136);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;visibility: visible;'>来源：每日经济新闻</span></section><section style='text-align: center; outline: 0px; letter-spacing: 0.578px; line-height: normal; visibility: visible; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;'><span style='outline: 0px;letter-spacing: 0.578px;color: rgb(136, 136, 136);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;visibility: visible;'><br></span></section><p style='text-align: center; outline: 0px; letter-spacing: 0.578px; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; visibility: visible;'><img src="https://www.yewn.cn/data/attachment/forum/202405/31/085409ipmysjjwmtnvxpwz.png"></p><section style='outline: 0px;font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.578px;visibility: visible;'><section style='outline: 0px;'><mp-common-miniprogram data-miniprogram-nickname="爱听原产地" data-miniprogram-avatar="http://mmbiz.qpic.cn/mmbiz_png/FbuMKmicehSRDCOxSqqib4NWHrDNopBRmLLxsfKczNS9JibEynEXpibgDcpIJp9dgogPkkRSQicx1UsrG8zLCZIHPow/640?wx_fmt=png&wxfrom=200" data-miniprogram-title="赫莲娜绿宝瓶精华小样10ml*3" data-miniprogram-imageurl="http://mmbiz.qpic.cn/mmbiz_jpg/tYM6Xl9rcRIO8SlqrIdU2phiaqIj2Wehmem74CjIwia6TvNkOEicl7jFYWzTwIEUAAIztNByrzyVS6xTm79Mmc6YA/0?wx_fmt=jpeg" data-miniprogram-type="card" data-miniprogram-servicetype="0" data-pluginname="insertminiprogram" class="weapp_display_element js_weapp_display_element js_wx_tap_highlight" 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-webkit-perspective-origin-y: initial; -webkit-print-color-adjust: initial; -webkit-rtl-ordering: initial; -webkit-ruby-position: initial; -webkit-tap-highlight-color: initial; -webkit-text-combine: initial; -webkit-text-decorations-in-effect: initial; text-emphasis: initial; text-emphasis-position: initial; -webkit-text-fill-color: initial; -webkit-text-security: initial; -webkit-text-stroke: initial; -webkit-transform-origin-x: initial; -webkit-transform-origin-y: initial; -webkit-transform-origin-z: initial; -webkit-user-drag: initial; -webkit-user-modify: initial; white-space: initial; widows: initial; width: 574.887px; will-change: initial; word-break: initial; word-spacing: initial; x: initial; y: initial; z-index: initial;'></mp-common-miniprogram></section><section style='outline: 0px; letter-spacing: 0.578px; line-height: normal; visibility: visible;'><br></section><section style='outline: 0px; letter-spacing: 0.578px; line-height: normal; visibility: visible;'><span style='outline: 0px;letter-spacing: 0.578px;color: rgb(136, 136, 136);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;visibility: visible;'><strong style='outline: 0px;font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;color: rgb(34, 34, 34);caret-color: rgb(255, 0, 0);visibility: visible;'><br></strong></span></section><h2 style='margin-bottom: 24px;outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><section data-support="96编辑器" data-style-id="33187" style='outline: 0px;letter-spacing: 0.578px;visibility: visible;'><section style='outline: 0px;visibility: visible;'><section style='outline: 0px;visibility: visible;'><p style='outline: 0px;letter-spacing: 0.544px;'><br></p></section></section></section></h2></section></section></section></section><section data-role="title" data-tools="135编辑器" data-id="108130"><section><section><section><section style='line-height: 1.75em;'><span style='font-size: 16px;'></span></section></section></section></section></section></section></section></section></section></section></section></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div> 我这老年人不吃雪糕 钱难挣了。。 价格终于降价了 我们就不吃雪糕！。 价格终于降价了 老百姓只接受经济实惠的价格。 价格终于降价了 价格应当回归理性。 理智一定要理智消费塔起的名在高大也是个雪糕 里面的配料表都好好看看
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