集体跳水！奶茶价格重回10元以下，网友：10元？4元！
<div class="wx_rich_media_content" id="jsWxContainer"><section powered-by="xiumi.us" style='font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; letter-spacing: 0.544px; visibility: visible; color: rgb(0, 0, 0);'><section data-width="100%" style='outline: 0px;letter-spacing: 0.544px;line-height: 1.75em;visibility: visible;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;'><h2 style='font-size:17px;'><section data-role="outer" label="edit by 135editor"><section data-tools="135编辑器" data-id="145569"><section><section><p style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>炎炎夏日，一杯清凉的茶饮<br>是很多人最好的“退烧药”<br><br></span></p><p style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>十步一家奶茶店的今天</span></p><p style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>不少网友发现<br>曾经动辄二三十元一杯的茶饮<br><strong>价格真的被打下来了！</strong></span></p></section></section></section></section><section data-role="outer" label="edit by 135editor"><section data-tools="135编辑器" data-id="145569"><section><p style='line-height: 1.75em;'><br></p></section></section></section><section data-role="outer" label="edit by 135editor"><section><section><section style='line-height: 1.75em;'><section style='margin: 10px auto;display: flex;justify-content: center;'><section><section style='width: 100%;' data-width="100%"><section style='width: 30%;height: 10px;background-color: rgba(243, 244, 240, 0.196);overflow: hidden;max-width: 30% !important;' data-width="30%"><br></section></section><section style='padding-left: 4px;margin-top: -6px;'><p style='text-align:center;font-size: 16px;color: rgb(255, 255, 255);background-color: rgb(34, 100, 171);padding: 5px 25px;'><span style='letter-spacing: normal;'><strong>奶茶“10元以下”时代来临<br>消费者喜闻乐见</strong></span></p><section style='width: 100%;height: 4px;background-color: rgb(221, 239, 249);overflow: hidden;' data-width="100%"><br></section></section></section></section></section></section></section></section></h2><h2 style='outline: 0px;letter-spacing: 0.544px;'><section data-mpa-powered-by="yiban.io" style='outline: 0px;'><section style='outline: 0px;'><section style='outline: 0px;'><section style='outline: 0px;'><section style='outline: 0px; letter-spacing: 0.578px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;'><section data-role="outer" label="edit by 135editor" style='outline: 0px;'><section style='outline: 0px;'><section data-mpa-powered-by="yiban.io" style='outline: 0px;'></section></section></section></section><section data-role="outer" mp-original-font-size="17" mp-original-line-height="27.200000762939453" style='outline: 0px; letter-spacing: 0.544px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;'><section mp-original-font-size="17" mp-original-line-height="27.200000762939453" style='outline: 0px;'><section style='outline: 0px;'><section style='outline: 0px;'><section><section style='outline: 0px;letter-spacing: 0.578px;margin-top: 24px;line-height: 1.75em;'><span style='outline: 0px;font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>立秋已过，但依旧酷暑难当。来自浙江杭州的小蒋是个“奶茶控”，她说，<strong>今年夏天发现很多奶茶都降价了</strong>。“以前觉得奶茶是奢侈品，随便一杯就是二十几块钱，但现在价格好像普遍都便宜了，十几块钱就能买，还有一些优惠券，<strong>几块钱也能买到</strong>。”</span></section><section style='outline: 0px;letter-spacing: 0.578px;'><section style='outline: 0px;font-size: 16px;line-height: 1.75em;'><br></section></section><section style='outline: 0px;letter-spacing: 0.578px;text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><strong>社交平台上也有不少网友</strong></span></section><section style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><strong>发表相同的看法</strong><br><br></span></section><section style='text-align: center;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.544px;outline: none;border-width: 0px;border-style: initial;border-color: initial;vertical-align: baseline;width: 372px !important;visibility: visible !important;'></span></section><section style='text-align: center;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: none;border-width: 0px;border-style: initial;border-color: initial;vertical-align: baseline;width: 372px !important;visibility: visible !important;'></span></section><section style='outline: 0px;letter-spacing: 0.578px;text-align: center;line-height: 1.75em;'><br></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='outline: 0px;font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>不知不觉间，<strong>“10元以下”成了各大新茶饮品牌“厮杀”的重点区间</strong>。一直在低价区间深耕的蜜雪冰城，凭借4元柠檬水、2元冰激凌等，带动其他品牌价格降下来了。<br></span></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='outline: 0px;font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><br>部分地区，古茗柠檬水从10元降至4元。茶百道的酸奶紫米露折扣后只要2.9元一杯，喜茶也曾推出限时活动，“纯绿茶妍后”4元一杯。 </span><o:page style='outline: 0px;'></o:page></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><br></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;vertical-align: baseline;visibility: visible !important;width: 552.938px !important;'></span><span style='outline: 0px;font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'> </span><o:page style='outline: 0px;'></o:page></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;vertical-align: baseline;visibility: visible !important;width: 552.938px !important;'></span></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><br></section><section style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><strong>不仅价格卷，新品也是扎堆上市<br>还有各种联名系列</strong></span></section><section style='outline: 0px;letter-spacing: 0.578px;text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><strong>上社交平台一搜，多的是新品测评</strong></span></section><section style='outline: 0px;letter-spacing: 0.578px;text-align: center;'><section style='font-size: 16px;line-height: 1.75em;'><br></section></section><section style='text-align: center;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;visibility: visible !important;width: 677px !important;'></span></section><section style='text-align: center;line-height: 1.75em;'><br></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><span style='outline: 0px;'>某高端茶饮品牌经营商邱先生在杭州有4家奶茶店，他坦言，<span style='outline: 0px;'><strong>“价格战”对利润空间的压缩十分明显</strong></span>。此外，他还表示，</span>“横向对比品牌的话，如果他一直出新品、搞活动，<strong>你不出策略的话，当</strong><strong style='letter-spacing: 0.578px;'><span style='outline: 0px;'>消费者习惯别人的时候就不习惯你了</span></strong>。”</span></section><section style='outline: 0px;line-height: 1.75em;'><br></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;vertical-align: baseline;visibility: visible !important;width: 553.188px !important;'></span><span style='outline: 0px;font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'> </span><o:page style='outline: 0px;'></o:page></section><section style='outline: 0px;letter-spacing: 0.578px;'><section style='outline: 0px;font-size: 16px;line-height: 1.75em;'><br></section></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><span style='outline: 0px;'>中国食品产业分析师、广东省食品安全保障促进会副会长朱丹蓬认为，“<span style='outline: 0px;'><strong>价格战”迎合了当前消费者追求性价比的行为习惯。</strong></span></span>“<strong style='letter-spacing: 0.578px;'><span style='outline: 0px;'>现在基本上降价的都是头部企业，</span></strong>因为它的供应链已经很完整了。一些单店或者说你的议价能力不够强，你就熬不下去，其实这一轮降价是一个洗牌的过程。”朱丹蓬指出。</span></section><section data-role="outer" label="edit by 135editor"><section><section><section><section style='line-height: 1.75em;'><br></section><section><section style='line-height: 1.75em;'><section style='margin: 10px auto;display: flex;justify-content: center;'><section><section style='width: 100%;' data-width="100%"><section style='width: 30%;height: 10px;background-color: rgba(243, 244, 240, 0.196);overflow: hidden;max-width: 30% !important;' data-width="30%"><br></section></section><section style='padding-left: 4px;margin-top: -6px;'><p style='text-align:center;font-size: 16px;color: rgb(255, 255, 255);background-color: rgb(34, 100, 171);padding: 5px 25px;'><span style='letter-spacing: normal;'><strong>市场超千亿<br>品牌“卷”下沉、“卷”出海</strong></span></p><section style='width: 100%;height: 4px;background-color: rgb(221, 239, 249);overflow: hidden;' data-width="100%"><br></section></section></section></section></section><section style='line-height: 1.75em;'><br></section></section></section></section></section></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='outline: 0px;font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>《2023—2024中国茶饮行业年度发展报告》显示，去年，<strong>新中式茶饮市场规模达1900多亿元，同比增加15.7%；预计到2025年，市场规模将逼近2500<span style='outline: 0px;'>亿元。</span></strong></span></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><br></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='outline: 0px;font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>巨大的市场潜力刺激着品牌进一步“跑马圈地”。截至今年6月底，蜜雪冰城门店数量为31000多家，排名第二的古茗门店数量超9000家，茶百道有8000家。</span></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><br></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='outline: 0px;font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>“卷”完一线城市，还要“卷”下沉市场。喜茶有约4成门店开在三线及以下城市，古茗主攻的乡镇市场，占比超过30%。</span></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><br></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><strong><span style='outline: 0px;'>与此同时，不少品牌纷纷“出海”，</span></strong><span style='outline: 0px;'>追求更广阔的市场。如蜜雪冰城，海外门店数量已近5000家，多数在东南亚。COCO都可和贡茶已进入英国市场。<span style='outline: 0px;'>喜茶重点发力欧美市场，已经进入英国、加拿大、美国等国家。 </span></span></span></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><br></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><span style='outline: 0px;'>浙江大学茶叶研究所所长王岳飞说，“出海”考验着新茶饮品牌跨国经营的综合实力。</span>“对市场要有精准的分析，还要求品牌有强大的供应链管理能力，而且需要不断的转型升级。”</span></section><section style='outline: 0px;letter-spacing: 0.578px;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><br></span></section></section></section></section></section></section><section data-role="title" data-tools="135编辑器" data-id="131868"><section><section><section data-width="100%"><section style='line-height: 1.75em;'><section style='margin: 10px auto;display: flex;justify-content: center;'><section><section style='width: 100%;' data-width="100%"><section style='width: 30%;height: 10px;background-color: rgba(243, 244, 240, 0.196);overflow: hidden;max-width: 30% !important;' data-width="30%"><br></section></section><section style='padding-left: 4px;margin-top: -6px;'><p style='text-align:center;font-size: 16px;color: rgb(255, 255, 255);background-color: rgb(34, 100, 171);padding: 5px 25px;'><span style='letter-spacing: normal;'><strong>你愿意为了茶饮花费多少钱？</strong></span></p><section style='width: 100%;height: 4px;background-color: rgb(221, 239, 249);overflow: hidden;' data-width="100%"><br></section></section></section></section></section><section style='line-height: 1.75em;'><br></section><section style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>上周，有媒体也做过小调查：</span></section><section style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'>你愿意为了一杯茶饮花费多少钱？</span></section><section style='text-align: center;line-height: 1.75em;'><br></section><section style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><strong>从网友评论来看</strong></span></section><section style='text-align: center;line-height: 1.75em;'><span style='font-size: 16px;color: rgb(88, 88, 89);letter-spacing: normal;'><strong>大部分人目前能接受10-20元的价格</strong></span></section><section data-width="30%" style='text-align: center;'><section style='font-size: 16px;line-height: 1.75em;'><br></section></section><section style='text-align: center;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;width: 677px !important;visibility: visible !important;'></span></section><section style='text-align: center;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;width: 677px !important;visibility: visible !important;'></span></section><section style='text-align: center;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;width: 677px !important;visibility: visible !important;'></span></section><section style='text-align: center;line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;width: 677px !important;visibility: visible !important;'></span></section></section></section></section></section></section></section></section></section></h2></section></section><section data-role="outer" label="edit by 135editor" style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible;'><section data-role="paragraph" style='outline: 0px;visibility: visible;'><section data-role="outer" label="edit by 135editor" style='outline: 0px;visibility: visible;'><section style='outline: 0px;'><hr style='border-style: solid;border-right-width: 0px;border-bottom-width: 0px;border-left-width: 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px;transform: scale(1, 0.5);'><section style='text-align: right; line-height: normal;'><span style='color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.034em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;'>来</span><span style='font-size: 12px;color: rgb(136, 136, 136);'><span style='letter-spacing: 0.034em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;'>源</span><span style='font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.578px;'>：浙江之声、宁波晚报</span></span></section></section></section></section></section><section data-role="outer" label="edit by 135editor" style='outline: 0px; letter-spacing: 0.544px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;'><section style='outline: 0px;line-height: 1.75em;text-align: center;'><section style='outline: 0px;letter-spacing: 0.578px;line-height: normal;visibility: visible;'><section powered-by="xiumi.us" style='outline: 0px;letter-spacing: 0.544px;line-height: normal;'><section style='max-width: none;box-sizing: content-box;outline: 0px;text-indent: 0em;text-decoration-style: solid;text-decoration-color: rgb(51, 51, 51);letter-spacing: 0.544px;text-align: right;line-height: 1.75em;min-height: 0px;background-clip: border-box;background-size: auto;border-width: 0px;border-style: none;border-color: rgb(51, 51, 51);bottom: auto;float: none;height: auto;left: auto;max-height: none;min-width: 0px;top: auto;z-index: auto;visibility: visible;clear: none;background-position: 0% 0%;background-repeat: repeat;'><h2 placeholder="请输入标题" style='max-width: none;box-sizing: content-box;outline: 0px;letter-spacing: 0.544px;line-height: 1.75em;min-height: 0px;background-clip: border-box;background-size: auto;border-width: 0px;border-style: none;border-color: rgb(51, 51, 51);bottom: auto;float: none;height: auto;left: auto;max-height: none;min-width: 0px;text-decoration-style: solid;text-decoration-color: rgb(51, 51, 51);top: auto;z-index: auto;visibility: visible;clear: none;text-indent: 0em;background-position: 0% 0%;background-repeat: repeat;'><section style='text-align: center;'><img src="https://www.yewn.cn/data/attachment/forum/202406/21/092018quujfq3wgdpq089j.png"></section></h2></section></section></section></section></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div> 应该的 跟咱没多大关系，就来看看。 价格跳水，质量呢能保证吗？ 回归 正轨 柠檬水我爱喝 也便宜 块块钱 不喝奶茶，跟我没关系 不喝奶茶，与我无关 价格跳水，质量呢能保证吗？ 喜欢喝奶茶人的好消息。
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