知名品牌官宣：将暂别中国市场！3月15日下架所有商品
<div class="wx_rich_media_content" id="jsWxContainer"><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset; visibility: visible;' data-mpa-powered-by="yiban.io"><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><span style='font-size: 16px;letter-spacing: 0.544px;'>据北京商报报道，</span><br></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset; visibility: visible;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><span style='font-size: 16px;'>近日，美国平价彩妆品牌e.l.f.宣布</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><strong><span style='font-size: 16px;color: rgb(0, 122, 170);'>将于3月底下架所有商品暂别中国市场，</span></strong></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><strong><span style='font-size: 16px;color: rgb(0, 122, 170);'>这距离其进入中国市场不足五年。</span></strong></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><span style='font-size: 16px;'>e.l.f.不是第一个退出的品牌，</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><span style='font-size: 16px;'>近两年，伊蒂之屋、美宝莲、露华浓等</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><span style='font-size: 16px;'>被众多消费者熟知的外资平价彩妆品牌</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><span style='font-size: 16px;'>相继离场，</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><span style='font-size: 16px;'>而这背后是本土平价彩妆的兴起。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible;'><br></section></section><section><section powered-by="xiumi.us" style='margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; 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display: inline-block; width: 10px; height: 10px; vertical-align: top; overflow: hidden; background-color: rgb(251, 211, 116); border-width: 0px; border-radius: 95px; border-style: none; border-color: rgb(62, 62, 62); visibility: visible;'><svg viewBox="0 0 1 1" style='float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;'></svg></section></section></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; width: 110.734px; align-self: flex-start; flex: 0 0 auto; line-height: 0; visibility: visible;'><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: right; transform: translate3d(10px, 0px, 0px); visibility: visible;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; height: 10px; vertical-align: top; overflow: hidden; background-color: rgb(252, 207, 222); border-width: 0px; border-radius: 95px; border-style: none; border-color: rgb(62, 62, 62); visibility: visible;'><svg viewBox="0 0 1 1" style='float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;'></svg></section></section></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; visibility: visible;'><section style='padding: 5px 15px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 221.484px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(255, 255, 255); visibility: visible;'><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; color: rgb(174, 136, 114); letter-spacing: 1px; visibility: visible;'><p style='outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible;'><span style='font-size: 16px;'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>彩妆品牌e.l.f.官宣：</strong></span></p><p style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>将于3月底暂别中国市场</strong></span></p></section></section></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; width: 110.734px; align-self: flex-start; flex: 0 0 auto; line-height: 0;'><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(-10px, 0px, 0px);'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; height: 10px; vertical-align: top; overflow: hidden; background-color: rgb(141, 191, 168); border-width: 0px; border-radius: 95px; border-style: none; border-color: rgb(62, 62, 62);'><svg viewBox="0 0 1 1" style='float:left;line-height:0;width:0;vertical-align:top;'></svg></section></section></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; width: 110.734px; align-self: flex-start; flex: 0 0 auto; line-height: 0;'><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: right; transform: translate3d(10px, 0px, 0px);'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; height: 10px; vertical-align: top; overflow: hidden; background-color: rgb(191, 233, 250); border-width: 0px; border-radius: 95px; border-style: none; border-color: rgb(62, 62, 62);'><svg viewBox="0 0 1 1" style='float:left;line-height:0;width:0;vertical-align:top;'></svg></section></section></section></section></section></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px; outline: 0px; max-width: 100%; box-sizing: border-box;'>2月20日，曾经风靡一时的网红彩妆品牌e.l.f.在其天猫旗舰店、抖音旗舰店等平台发布了这样一则公告：因全球策略的调整以及客观因素的影响，e.l.f.将在2023年3月31日起暂别中国市场，天猫旗舰店、抖音旗舰店将会在2023年3月15日下架全店商品。<br style='outline: 0px; max-width: 100%; box-sizing: border-box;'></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px; outline: 0px; max-width: 100%; box-sizing: border-box;'><br></span></section></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: middle;width: 640px;overflow-wrap: break-word !important;visibility: visible !important;'></span></section></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;visibility: visible !important;width:auto !important;max-width:100% !important;height:auto !important;'></span></section></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;visibility: visible !important;width:auto !important;max-width:100% !important;height:auto !important;'></span></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>e.l.f.</strong></span><span style='font-size: 16px; outline: 0px; max-width: 100%; box-sizing: border-box;'>这个彩妆品牌对很多年轻人来说并不陌生。e.l.f.是时尚平价彩妆品牌，</span><span style='font-size: 16px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>是美国最具代表性的平价彩妆品牌之一</strong>，</span><span style='font-size: 16px; outline: 0px; max-width: 100%; box-sizing: border-box;'>流行于美国、英国、澳大利亚等国。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px;'>在2016年左右，彩妆行业风头正盛时，诸多国外的化妆品牌进驻中国拓展市场，e.l.f.就是其中之一，e.l.f.的</span><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>散粉和高光产品是曾经的网红爆款</strong></span><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px;'>。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px;'><br style='outline: 0px; max-width: 100%; box-sizing: border-box;'></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>2018年4月，e.l.f.正式入驻天猫平台</strong></span><span style='font-size: 16px; outline: 0px; max-width: 100%; box-sizing: border-box;'>，平价是e.l.f.给消费者最直观的感受。e.l.f.天猫旗舰店产品价格显示，其产品价格基本在百元以下。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px; outline: 0px; max-width: 100%; box-sizing: border-box;'><br></span></section></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: middle;width: 640px;overflow-wrap: break-word !important;visibility: visible !important;'></span></section></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: middle;width: 640px;overflow-wrap: break-word !important;visibility: visible !important;'></span></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>目前，e.l.f.旗舰店里只剩几款产品，都在降价甩卖。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>“这几年国货彩妆发展快速，挤占了外资平价化妆品牌的市场，很多外资化妆品这两年在国内都是亏损的。”一行业人士告诉记者，像e.l.f.</span><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>这样撤离的外资彩妆品牌很多，多数都是无声无息地关店，连公告都不会有。</strong></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px;'>一周前，</span><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>Revlon露华浓</strong></span><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px;'>对外宣布，露华浓天猫官方旗舰店发布声明宣布将于3月15日终止经营。截至目前，天猫上已无法搜到官旗店，露华浓微信商城也已经停止运营。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>“暂别”，品牌们往往喜欢用这个词来形容离开中国市场，多少透露着对中国市场的留恋，对于品牌来讲，离开是无奈，是否还能“杀”回中国市场，还要看是否有足以支撑品牌底气的产品和对整体渠道布局做出的优化策略。</span></section></section><section style='margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 0;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;vertical-align: middle;overflow-wrap: break-word !important;visibility: visible !important;width:auto !important;max-width:100% !important;height:auto !important;'></span></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='font-size: 16px;'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 122, 170); box-sizing: border-box !important;'>外资彩妆品牌在国内频频遇冷，</span></strong></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='font-size: 16px;'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 122, 170); box-sizing: border-box !important;'>过去一年，</span></strong></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='font-size: 16px;'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 122, 170); box-sizing: border-box !important;'>诸多外资品牌调整在华运营策略或关店。</span></strong></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>据媒体统计，2022年，有超过20个海外品牌调整国内渠道布局，其中不乏雅</span><span style='font-size: 16px;color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>诗兰黛、欧莱雅、LVMH、资生堂</strong></span><span style='font-size: 16px;'>等国际巨头旗下品牌。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>2022年底，</span><span style='font-size: 16px;color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>KENZO凯卓美妆</strong></span><span style='font-size: 16px;'>也关闭天猫官方旗舰店。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>近日，知名韩妆</span><span style='font-size: 16px;color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>菲诗小铺THE FACE SHOP</strong></span><span style='font-size: 16px;'>经营公司菲诗小铺(上海)化妆品销售有限公司，经营状态由存续变更为注销，注销原因为公司合并或分立。此外，分支机构信息显示，与其关联的38家销售公司也已全部注销。目前，菲诗小铺在淘宝上依然拥有旗舰店，但是线下已经很难买到菲诗小铺的产品。</span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>2022年初，韩国化妆品巨头爱茉莉太平洋（Amorepacific Corporation）旗下化妆品品牌</span><span style='font-size: 16px;color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>悦诗风吟（innisfree）</strong></span><span style='font-size: 16px;'>在中国市场“大撤店”——从800多家关闭到仅剩140家，撤店600多家，撤店率超80%。同公司的伊蒂之屋（Etude House）也早就彻底关闭了中国市场所有的线下门店。</span><span style='letter-spacing: 0.544px;text-align: center;'></span></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(241, 142, 84); font-size: 16px;'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>本土平价彩妆的冲击</strong></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(241, 142, 84); font-size: 16px;'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>是外资平价彩妆</strong></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(241, 142, 84); font-size: 16px;'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>大规模退出中国市场的重要原因之一。</strong></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>“近两年崛起的本土彩妆品牌，不论是产品的设计，还是迎合消费者需求、营销等层面，都优于外资平价彩妆品牌，而外资彩妆品牌或存在还没有去适应本土不断变化的新消费模式，导致市场份额被挤压，不得已离场。”<span style='outline: 0px; max-width: 100%; box-sizing: border-box;'>深圳市思其晟公司CEO伍岱麒告诉记者。</span></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='font-size: 16px;'>在短短的几年中，本土市场崛起了一批借助互联网渠道发力的新兴彩妆品牌，它们的共同点是肯下血本营销，同时也站在国潮崛起风口，迎合年轻消费群体需求。</span></section></section><section style='margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 0;'><section style='outline: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0;'><br></section></section><section powered-by="xiumi.us" style='outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; text-align: unset;'><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='font-size: 16px;'>不过当跳出“平价”这个范畴，</span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>在我国高端化妆品市场</strong></span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: unset; font-size: 16px;'>主要由国际顶尖品牌占据。</span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: unset; font-size: 16px;'>咨询机构欧睿数据显示：</span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>排名前三的是</strong></span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: rgb(0, 122, 170);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box;'>欧莱雅、雅诗兰黛和LVMH，</strong></span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: unset; font-size: 16px;'>市占率分别为</span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: unset; font-size: 16px;'>18.4%、14.4%和8.8%。</span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px;'>业内人士表示，经过多年博弈，本土的平价彩妆品牌确实占据了很大优势，但在中高端市场，外资依然占据着重要的位置，不仅是彩妆，整个化妆品行业，本土品牌依然面临着一定的竞争。</span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px;'>“本土品牌想要真正在高端市场上崭露头角，则需要资本、人员、时间等大量的投入。”盘古智库高级研究员江瀚说。</span></section><section style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box;'><br></section><p style='text-align: right; margin-top: 8px; outline: 0px; letter-spacing: 0.544px; widows: 1; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; letter-spacing: 0.544px; white-space: pre-wrap; caret-color: rgb(51, 51, 51);'><font size="1" style='' face="微软雅黑" color="#c0c0c0">(来源：北京商报、21世纪经济报道、潇湘晨报)</font></span></p><p style='text-align: center; margin-top: 8px; outline: 0px; letter-spacing: 0.544px; widows: 1; max-width: 100%; box-sizing: border-box;'><span style='outline: 0px; letter-spacing: 0.544px; white-space: pre-wrap; caret-color: rgb(51, 51, 51);'><img src="https://www.yewn.cn/data/attachment/forum/202302/22/084154zfsff4nfwrvhjfq5.png"></span></p></section><section><span style='color: rgb(160, 160, 160); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'></span></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div> 支持国货！！！ 坚决支持国货 支持国货！！！ 下架了好啊 从来不用的举个手 坚决支持国货 支持国货！！！
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