“辣眼睛文旅局局长高清写真”疯传？真相→
<div class="wx_rich_media_content" id="jsWxContainer"><p style='text-align: left;' data-mpa-powered-by="yiban.io"><span style='font-size: 16px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>3月13日，打开社交平台，<strong>一则名为“杭州文旅局局长高清写真”的视频登上热门。</strong></span><span style='font-size: 16px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px;'>视频中的汉服男子胡子上簪了几朵鲜花，在树下或拈花、或品酒、 或去接落花……吸引了一批吃瓜群众。</span></p><section data-role="outer" label="edit by 135editor"><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;max-width: 640px;box-sizing: border-box;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);line-height: 28px;display: initial;clear: both;overflow-wrap: break-word !important;visibility: visible !important;width: 100%;height: auto;'></span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'></span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><br></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; text-align: center; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>朋友圈里已有多人转发视频</span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; text-align: center; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>▼</span></section><section data-role="outer" label="edit by 135editor"><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; margin-left: 16px; margin-right: 16px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;padding: 4px;outline: 0px;box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);border-radius: 0px;overflow-wrap: break-word !important;width: 470px !important;visibility: visible !important;'></span></section><section style='outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; margin-left: 16px; margin-right: 16px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;padding: 4px;outline: 0px;box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);border-radius: 0px;overflow-wrap: break-word !important;width: 470px !important;visibility: visible !important;'></span></section><section><br></section></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>视频里的这位“局长”叫啥？担任什么职务？</span><span style='color: rgb(0, 0, 0);'><strong><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>记者向杭州市文化广电旅游局工作人员求证。“</span><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>假的！</span></strong><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>平台不审核过怎么能随便发？请博主和平台赶紧删视频，我们也会采取应对措施。”</span></strong></span><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'></span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><br></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>记者注意到，发布该条视频的博主共发布了3条冒牌“局长”汉服写真的视频。其中</span><span style='letter-spacing: 0.544px;font-size: 16px;'>最早的一条是3月2日发布，评论区有人留言“这是杭州文旅局长？</span><span style='letter-spacing: 0.544px;font-size: 16px;'>”“强烈建议杭州文旅局长模仿”“只要不是杭州文旅局局长就行”等。</span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'></span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>3月12日，该博主又发布了后续视频，<strong>评论区有观众自动解读为“杭州文旅局局长”。3月12日晚11点，该博主直接发布了第三条视频为“杭州文旅局局长的高清写真来了”。</strong></span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><br></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>此后，该博主在“文旅局长”视频留言区置顶评论表示：</span><span style='color: rgb(0, 0, 0);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>出镜的是另一位博主，并不是真的局长，视频里只是在开玩笑。</span></strong></span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'></span></section><section data-role="outer" label="edit by 135editor" style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><section style='outline: 0px; max-width: 100%; text-align: center; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;padding: 4px;outline: 0px;box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);border-radius: 0px;overflow-wrap: break-word !important;width: 470px !important;visibility: visible !important;'></span></section></section><section data-role="outer" label="edit by 135editor" style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><section style='outline: 0px; max-width: 100%; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><br></section><section style='outline: 0px; max-width: 100%; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'>今天，该博主回复记者表示，<strong>视频已经隐藏，造成大家误解确实不好。“</strong>3月2日发布这组照片花絮视频时，看到好多观众留言问这是哪里的文旅局长，所以昨晚发视频时随手写了一个‘杭州文旅局局长’的标题，没想到一下火了，<strong>没想到造成这种误解更没有任何炒作想法，绝对没有不尊重杭州旅游形象的意思。”</strong></span></section><section style='outline: 0px; max-width: 100%; margin-left: 16px; margin-right: 16px; line-height: 1.6em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; box-sizing: border-box !important;'><strong><br></strong></span></section><section style='outline: 0px; max-width: 100%; margin-left: 16px; margin-right: 16px; line-height: 1.6em; text-align: center; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(255, 41, 65); box-sizing: border-box !important;'><strong>对此有网友表示</strong></span></section><section style='outline: 0px; max-width: 100%; margin-left: 16px; margin-right: 16px; line-height: 1.6em; text-align: center; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(255, 41, 65); box-sizing: border-box !important;'><strong>这样的行为不能姑息！</strong></span></section><section style='outline: 0px; max-width: 100%; margin-left: 16px; margin-right: 16px; line-height: 1.6em; text-align: center; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(255, 41, 65); box-sizing: border-box !important;'><strong><br></strong></span></section><section data-role="outer" label="edit by 135editor"><section style='margin-left: 16px;margin-right: 16px;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box;height: 327px;color: rgb(34, 34, 34);letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);width: 100%;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;'></span></section><section data-role="paragraph"><p><br></p><section data-role="outer" label="edit by 135editor"><p style='text-align: center;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'><span style='color: rgb(255, 41, 65);'><strong>时评</strong></span></p><p style='text-align: center;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'><span style='color: rgb(255, 41, 65);'><strong>别把“文旅局长”玩坏了</strong></span></p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'><br></p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'>自从甘孜藏族自治州文旅局刘局长凭超高颜值的古装扮相出圈后，文旅局长拍摄旅游宣传短视频就成为一阵风。现在一打开短视频平台，不时就刷到某地文旅局长“披挂上阵”推介旅游的小视频。文旅局长成了网红，流量狂飙。但同时，流量黑手也盯上了“文旅局长”这个热搜词。</p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'><br></p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'>谁火就蹭谁，哪个话题热就跟风炒作，当流量完全沦为生意，“蹭热搜”就成了变现最快捷的手段。做自媒体积累粉丝是一个很漫长的过程，有些人想快速涨粉就想到了“蹭热点”“蹭热搜”。“杭州文旅局局长高清写真”这个造假视频显然就是典型的“蹭热搜”，该条视频的博主总共发布了3条冒牌“局长”汉服写真的视频，一则配文为“男子头戴簪花是宋代的流行风尚”。标题里包含着当下最热的几个关键词“文旅局长”“高清写真”“宋韵”。有了这些高热关键词，根据大数据推送和用户搜索，内容就会增加曝光度。</p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'><br></p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'>热点本身确实流量很大，也的确有可能会给自媒体创作者带来一定的流量。但是，热点是一把双刃剑，用好就可成为一把利器；若用不好，反受其害。<span style='letter-spacing: 0.544px;'>一来不是什么热点都能蹭的，二来，君子爱财，取之有道，更不能用借机炒作、移花接木等造假手段来蹭流量。正所谓假的真不了，真的假不了，真假李逵，一打便知。自媒体的“自”也是自律，<strong>如果任性而为甚至逾越底线，露出原形的“假李逵”最终要受到制裁和严惩，这个只发了三条的视频号估计走不了多远。</strong></span></p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'><span style='letter-spacing: 0.544px;'><br></span></p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'><strong>别把文旅局长玩坏了，一是告诫无良自媒体别为了流量抹黑基层干部。</strong><strong>与此同时，也给各地跃跃欲试准备借写真“出圈”的文旅局长们提个醒，</strong>群众的眼睛是雪亮的。<strong>是跟风“作秀”还是把地方经济发展作为唯一考量价值的“敢触网”，网友们看得明明白白。</strong>人们常说 “第一个把美女比着鲜花的是天才，第二个人重复这一比喻的是庸才，第三个重复这一比喻的是蠢材。”一个天才的创意被反反复复使用，也会审美疲劳。</p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'><br></p><p style='text-align:justify;font-size: 16px;color: rgb(0, 0, 0);line-height: 27.2px;padding-right: 16px;padding-left: 16px;font-family: 微软雅黑, "Microsoft YaHei", sans-serif;'>事实上，<strong>一个地方文旅实打实做得好，也不用花样百出的各种秀，</strong>正如一位网友所说，“西湖免费这一条已经胜过无数出镜局长了”。<strong>认真实在地把文旅服务做好，才能把短时间的流量变成长久地留客。</strong>如果做不好本分，最终也会被无情的流量反噬。</p></section></section></section></section></section><section style='margin-bottom: 16px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0.544px; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: 1.5em; margin-left: 16px; margin-right: 16px; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important;'></span></section><p style='text-align: right; margin-right: 16px; margin-left: 16px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: normal; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><font face="微软雅黑" style='' size="1" color="#c0c0c0"><span style='letter-spacing: 0.544px; outline: 0px; visibility: visible;'><span style='outline: 0px; visibility: visible;'>（来源 ：</span></span><span style='letter-spacing: 0.544px; outline: 0px; visibility: visible;'> </span><span style='letter-spacing: 0.544px; outline: 0px; visibility: visible;'>潮新闻·钱江晚报）</span></font></span></span></p><p style='margin-right: 16px; margin-left: 16px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0.544px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; visibility: visible; line-height: normal; text-align: center; box-sizing: border-box !important;'><img src="https://www.yewn.cn/data/attachment/forum/202303/09/084243vy3ptztt3tpl42nl.png"></p><p style='text-align: center;'><span class="wxart_image" wx-style='display:inline-block;'></span><strong style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; outline: 0px; font-size: 16px; visibility: visible;'><span style='font-size: 10px;outline: 0px;color: rgb(127, 127, 127);visibility: visible;'><span style='letter-spacing: 0.544px;outline: 0px;visibility: visible;color: rgb(136, 136, 136);'></span></span></strong></p><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div> 西湖免费是需要的 如果做不好本分，最终也会被无情的流量反噬。 啥人都有啊！！ 剑走偏锋。。。哈哈哈
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