海底捞这个要求，热搜第一！网友：合情合理
<div class="wx_rich_media_content" id="jsWxContainer"><section style='text-align: center; line-height: 1.6em;' data-mpa-powered-by="yiban.io"><br></section><section style='margin-right: 8px; margin-left: 8px; visibility: visible; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; visibility: visible;'>3月14日，</span><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; color: rgb(123, 12, 0); visibility: visible;'><strong style='visibility: visible;'>#海底捞要求必须点锅底#</strong></span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; visibility: visible;'>话题登上热搜第一。有消费者曝出海底捞已经不能点4个清水锅了，必须点一个锅底。</span></span></section><section style='margin-right: 8px; margin-left: 8px; visibility: visible; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;white-space: normal;border-width: 1px;border-style: solid;border-color: initial;border-radius: 1px;box-sizing: border-box;visibility: visible !important;width: 578px !important;'></span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; visibility: visible; letter-spacing: 0.5px;'><br style='visibility: visible;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>据报道，海底捞客服对此表示，</span><span style='color: rgb(123, 12, 0);'><strong><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>必须付费点一个锅底，否则不能下单，且不能自带锅底。禁止单点清水锅是今年的新规定，在全国门店统一执行。</span></strong></span></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>海底捞上海某门店店员表示，单点清水锅的顾客还是很少的，但确实有顾客吃一顿火锅只花了几块钱。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>“两个人如何百元在海底捞吃到饱”“解锁海底捞牛肉粒的100种吃法”“如何自带食材最省的吃海底捞”……这两年，如何在海底捞薅羊毛成为一种流行做法，逼得海底捞不断的出台新规来规避这些羊毛党。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(10, 10, 11); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px;'><span class="wxart_image" wx-style='display:inline-block;width: 677px !important;visibility: visible !important;'></span></span></section><section style='margin-right: 8px; margin-left: 8px; text-align: center; line-height: 1.6em;'><span style='color: rgb(10, 10, 11); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 12px; letter-spacing: 0.5px;'>图片来源：视频截图</span></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(217, 33, 66);letter-spacing: 0.5px;'><strong>海底捞“必须点锅底”引热议</strong></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>据报道，记者致电海底捞官方客服，客服人员称，</span><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; color: rgb(123, 12, 0);'><strong>目前海底捞也支持点清水锅，但不能单点清水锅，至少要点一种锅底。</strong></span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>问及为何此前可以单点清水锅现在不支持，客服人员表示，海底捞的菜品围绕锅底特色上架，</span><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; color: rgb(123, 12, 0);'><strong>锅底是火锅的灵魂，海底捞的锅底多种多样可满足不同顾客的需求，可以多多尝试，以达到最好的用餐体验。</strong></span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>对于多数顾客喜欢的自制锅底，客服也表示，海底捞对此也是支持的。</span></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><span style='caret-color: rgba(0, 0, 0, 0);'>“海底捞要求必须点锅底”的话题登上热搜后，</span>有网友认为这是“被玩坏了的结果”，以往那种十几元吃海底捞的事情应该不会再发生了，毕竟一种锅底的价格就要30元左右。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>记者注意到，此前就曾有网友晒出自己花17元吃海底捞的攻略，点了免费的四宫格的清水锅、7元的一份捞面、10元的自选小料。这种“薅羊毛”的行为曾引发热议，有人觉得占便宜还出攻略的行为不太好。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;white-space: normal;width: 578px !important;visibility: visible !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;margin-right: auto;margin-left: auto;white-space: normal;border-width: 0px;border-style: initial;border-color: initial;border-radius: 1px;width: 578px !important;visibility: visible !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>但随后还有网友出了</span><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; color: rgb(123, 12, 0);'><strong>0元自制海底捞锅底的攻略，</strong></span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>在某社交网站，一位网友在2021年2月分享了一份0元自制海底捞四宫格锅底的攻略，已获得超10万点赞，5万多收藏。</span></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;width: 677px !important;visibility: visible !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>有部分网友吃海底捞时会选择四宫格清水锅，并利用海底捞的小料自制锅底，甚至还有网友自带调料包自制锅底。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; color: rgb(123, 12, 0); letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; color: rgb(123, 12, 0); letter-spacing: 0.5px;'>对于海底捞多数门店“禁止单点清水锅”的情况，多数网友表示“合情合理”，但也有网友网友表示：薅不了羊毛了，还有网友认为应该允许单点清水锅，“收费就好了”。有网友说，海底捞是火锅店，就靠卖火锅食材、底料营收，如果顾客都自带锅底、自带食材，到店里借用锅来涮，一次才几块钱，这也不合理。</span></section><section powered-by="xiumi.us"><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;box-sizing: border-box;border-style: solid;border-width: 1px;visibility: visible !important;width: 677px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;box-sizing: border-box;border-style: solid;border-width: 1px;visibility: visible !important;width: 677px !important;'></span></section></section><section powered-by="xiumi.us"><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;box-sizing: border-box;border-style: solid;border-width: 1px;visibility: visible !important;width: 677px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;box-sizing: border-box;border-style: solid;border-width: 1px;visibility: visible !important;width: 677px !important;'></span><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;box-sizing: border-box;border-style: solid;border-width: 1px;visibility: visible !important;width: 677px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;box-sizing: border-box;border-style: solid;border-width: 1px;visibility: visible !important;width: 677px !important;'></span></section></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section powered-by="xiumi.us"><section><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(217, 33, 66);letter-spacing: 0.5px;'><strong>从推出自带菜服务</strong></span></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(217, 33, 66);letter-spacing: 0.5px;'><strong>到“谢绝自带食材”</strong></span></section></section></section><section powered-by="xiumi.us"><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>海底捞调整规定，近期已不是第一次。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>上个月，</span><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; color: rgb(123, 12, 0);'><strong>“海底捞禁止自带食材”</strong></span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>的话题也曾引发热议。据北京商报记者了解到，海底捞因门店不支持消费者自带菜品引发热议。有消费者在社交平台上表示，去吃海底捞之前买了部分食材，到店准备煮的时候被告知不可煮自带食材。</span></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>不过，一位消费者向记者透露，今年一月底在海底捞一门店用餐时还自带了手切羊肉，门店工作人员表示可以自带食材。同时，该消费者还称在门店用餐时，曾见到过其他消费者自带螃蟹要求门店帮忙处理的情况。记者浏览社交平台发现，多位消费者都曾自带食材来到门店用餐，店员可以帮忙处理。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;box-sizing: border-box !important;visibility: visible !important;width: 661px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>对此，记者通过海底捞APP咨询门店是否可以自带食材，相关客服人员表示，海底捞是可以自带酒水、饮品的，但出于食材管理和用餐安全考虑，谢绝自带食材。如消费者有特别喜欢的产品欢迎随时推荐，海底捞会考虑加入菜单。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>随后，记者又拨打了海底捞客服电话，相关工作人员表达了同样的观点，并表示为新规定。此外，记者拨打多家门店电话后了解到，门店工作人员与上述客服人员的说法均相同。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;text-align: center;box-sizing: border-box !important;visibility: visible !important;width: 661px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>据北京商报援引媒体报道，海底捞自带菜服务于2017年底推出，其目的是为了让顾客能够在海底捞吃到自己想吃的，得到更好的用餐体验。在此之前，去海底捞吃火锅是可以自带食材的，甚至服务人员会帮消费者将菜品处理干净，还可以免除服务费。但自带的菜品需要留样登记，并签一份免责协议。海底捞客服表示，现在则会让顾客把自带菜带回家。</span></section></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>此外，海底捞此前还因“牛肉粒变素”、“缺斤少两”等话题多次登上微博热搜。</span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>有不少网友在微博、小红书等社交平台上“吐槽”，表示海底捞不再主动送上小零食等。</span></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;border-style: solid;border-width: 1px;box-sizing: border-box !important;visibility: visible !important;width: 100% !important;'></span></section><section style='outline: 0px; caret-color: rgb(10, 10, 11); color: rgb(10, 10, 11); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 2px; text-align: center; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><strong style='color: rgb(217, 33, 66);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;text-align: justify;'></strong><br></span></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(217, 33, 66);letter-spacing: 0.5px;'><strong>从扩张到收缩 海底捞扭亏为盈</strong></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>2月24日晚间，海底捞（06862.HK）发布业绩预告。数据显示，截至2022年12月31日，该公司年度收入预计不少于346亿元，录得净利润不低于13亿元，对比上年度净亏损约41.61亿元，实现扭亏。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>海底捞在公告中表示，预期利润增长主要归因于“啄木鸟”计划的实施，使餐厅营运效率提高。同时自2022年6月以来，海底捞在中国大陆及其他地区的餐厅经营表现明显好转。此外，由于注销从公开市场及以要约收购方式回购的2026年票据，海底捞获得非经常性收益3.29亿元。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;outline: currentcolor none 0px;box-sizing: border-box;border-style: solid;border-width: 1px;visibility: visible !important;width: 661px !important;'></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>讨论海底捞如何实现扭亏为盈，需先回到海底捞为何陷入亏损这个问题上。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>据红星资本局此前报道，海底捞发布2019年年报，海底捞营收和净利双双增长，实现营收265.56亿元，同期增加56.5%。实现净利润23.47亿元，同比增长43.59%。营收和净利都创下了历史新高。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>于是2020年6月，</span><span style='font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; color: rgb(123, 12, 0);'><strong>基于海底捞2019年财报的出色表现等因素判断，海底捞创始人张勇公布了大规模扩店的计划。</strong></span></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>财报显示，截至2020年年报，海底捞的全国门店数量激增到了1298家，短短半年便新开了363家门店，平均每天新开2家门店。2021年中报显示，海底捞店铺数量已经达到了1597家。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span class="wxart_image" wx-style='display:inline-block;margin-bottom: 15px;outline: currentcolor none 0px;box-sizing: border-box;line-height: 1.75em;visibility: visible !important;width: 677px !important;'></span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 12px; letter-spacing: 0.5px;'>↑来源：企业财报</span></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 12px; letter-spacing: 0.5px;'><br></span></section><section style='outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 1px; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'>疫情期间的盲目扩店，让本想“抄底”的海底捞反而陷入泥潭。</span></section><section style='outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 1px; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 1px; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'>财报显示，2021年海底捞实现营收为411.1亿，同比增长43.68%；但同期净利润却为-41.63亿元，是海底捞自上市以来的首次亏损，且亏损金额相当于此前三年净利润之和。</span></section><section style='outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 1px; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 1px; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'>资本市场也开始对“巨亏”的海底捞失去了信心。股价从2021年2月的85.7港元/股高点一路下跌，跌至2022年3月的10港元/股。</span></section><section style='outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 1px; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 1px; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'>困境之下，海底捞在2021年11月，宣布启动的“啄木鸟计划”。</span></section><section style='outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; letter-spacing: 1px; margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><br></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>“啄木鸟”计划被外界视作海底捞的断腕之举。该计划自2021年11月起实施，通过持续闭店等一系列调整措施，试图摆脱经营层面的重负。但短期内，该计划的确对海底捞的</span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>业绩带来冲击。因闭店带来的资产减值与计提，海底捞2021年陷入亏损。</span></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>随着防疫政策的调整，叠加假期消费刺激，自2022年12月份开始，餐饮业的复苏迹象逐步鲜明。过去几个月，在海底捞门店端，大桌用餐、团餐预订量在过去几个月里有所上升。从消费时点来看，节庆假日对于门店消费的拉动明显，同时夜宵时段消费、工作日商务用餐消费也都有所增长。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 16px;letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>根据海底捞发布的数据，1月23日大年初二开始，全国海底捞门店的客流开始大幅度增长，在1月23日至1月27日的5天里，共计接待顾客超650万人次，比上周同期客流增长20%。这其中，在1月26日，海底捞单日接待顾客超135万人次。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'>随后的元宵节、情人节等节假日，都在刺激顾客的消费热情进一步恢复。今年2月14日情人节当天，海底捞全国门店接待人次超140万，同比2022年情人节增长超25%。</span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;'><br></span></section><section style='margin-right: 8px; margin-left: 8px; line-height: 1.6em;'><span style='letter-spacing: 0.5px;'><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>与此同时，情人节当天海底捞的外送订单量也出现明显上涨，环比上周同期增长2.4倍，同比2022年情人节增长2.1倍。而在刚刚过去的2月18日、19日周末两天</span><span style='color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>，海底捞全国门店接待量，比一月份过年前的周末客流上升了15%。</span></span></section><section style='text-align: right; outline: 0px; max-width: 100%; line-height: 1.6em; box-sizing: border-box !important;'><span style='letter-spacing: 0.5px; font-size: 10px;'><font face="微软雅黑" style='' color="#c0c0c0">（<span data-raw-text="来" data-textnode-index-1673317894923="14" data-index-1673317894923="913" data-textnode-notemoji-index-1673317894923="913" style='outline: 0px;'>来源：每日经济新闻</span>）</font></span></section><section style='outline: 0px; max-width: 100%; line-height: 1.6em; text-align: center; box-sizing: border-box !important;'><img src="https://www.yewn.cn/data/attachment/forum/202303/09/084243vy3ptztt3tpl42nl.png"></section><p style='text-align: center;'><span class="wxart_image" wx-style='display:inline-block;'></span></p><section style='line-height: 1.6em;'><section style='display: none;'></section></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div> 商家也是要有利润的，否则生意怎么做下去？有些网友的行为太过分了，你真要省钱就不要出去吃，自己在家吃好了。 合理建议，欢迎欢迎 合理建议，欢迎欢迎 必须付费点一个锅底，否则不能下单 海底捞是可以自带酒水、饮品的 没有利润哪来服务好神奇…………大概是吃太多费钱的缘故！ 合理建议，欢迎 必须付费点一个锅底，否则不能下单