爱渭南的暖洋洋 发表于 2023-9-5 17:04

茅台联名咖啡爆火!瑞幸深夜公开生产第一线

<div class="wx_rich_media_content" id="jsWxContainer"><section style='line-height: 1.75em;margin-bottom: 8px;' data-mpa-powered-by="yiban.io"><span style='font-size: 16px;'>9月4日瑞幸和茅台联名的“酱香拿铁”上市。“酱香拿铁”使用白酒风味厚奶,含53度贵州茅台酒,酒精度低于0.5%。零售价38元/杯,使用优惠券后预计19元/杯。</span></section><section class="channels_iframe_wrp wxw_wechannel_card_not_horizontal"><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="mpvideosnap" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqzleJhTAjUNgN65ghCajIMzpicqD9ezHo2ZZUribWRUKfiaFom2ibwDYufEF8s9y84h3HGmgygyEicRgtHYIobkvyq39g&bizid=1023&dotrans=0&hy=SH&idx=1&m=&scene=0&token=AxricY7RBHdXg0sJBPdNwCIOLo43Kbgpepd7ibUC3uTeRCwV8FHc6qEVIQI3dZjgRIghTd3r2YjW0" data-headimgurl="http://wx.qlogo.cn/finderhead/PiajxSqBRaEJP4mg4ibHWXFOHjxlxTwE2y4vlg2Fejo9doMtEicvWdZiaQ/0" data-username="v2_060000231003b20faec8c6eb8e1ec7dcce0dea37b07736684fb758b578291b2db4d67265ca75@finder" data-nickname="陕西交通广播" data-desc="瑞幸茅台联名爆火!交管局建议:喝完别开车#瑞幸#茅台#咖啡" data-nonceid="4928410277352309368" data-type="video" data-mediatype="undefined" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-from="new" data-width="1080" data-height="2184" data-id="export/UzFfAgtgekIEAQAAAAAAuKollb_wzAAAAAstQy6ubaLX4KHWvLEZgBPE3IN8dxoSPfKGzNPgMIvxAuSHUX5tXX8ImJb2kXBQ" data-isdisabled="0" data-errortips=""></mp-common-videosnap></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'></span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>这一产品被瑞幸称为“年度重磅”,各大社交媒体皆能见到对该产品的讨论和玩梗:“备注:满杯茅台去咖啡液,谢谢!”“又醉又醒”“全款拿下两杯,未来可期”……</span></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible !important;width: 677px !important;'></span></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;border-style: solid;border-width: 1px;visibility: visible !important;width: 677px !important;'></span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>不过,在酱香拿铁火起来的同时,质疑声也渐起。有消费者排斥其口味,有消费者则质疑其配方中是否真有飞天茅台酒。</span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>据第一财经报道,瑞幸店员介绍,酱酒拿铁的酒精浓度在0.2度到0.3度之间。如果按照这一比例,一杯咖啡480毫升的容量粗略计算,每杯约含1.8~2.7毫升茅台酒。</span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>4日晚,@luckincoffee瑞幸咖啡 <span style='color: rgb(0, 122, 170);'><strong>发布视频“酱香拿铁生产第一线”,展示了酱香拿铁原料生产全记录。</strong></span></span></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;visibility: visible !important;width: 677px !important;'></span></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;letter-spacing: 0.578px;visibility: visible !important;width: 677px !important;'></span></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;letter-spacing: 0.578px;visibility: visible !important;width: 677px !important;'></span></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;letter-spacing: 0.578px;visibility: visible !important;width: 677px !important;'></span></section><section data-role="outer" label="edit by 135editor"><section data-role="paragraph" draggable="true"><section data-role="outer" label="edit by 135editor"><section><section><section><section><section><section style='line-height: 1.75em;text-align: center;'><strong><span style='font-size: 16px;color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);'>供应商:价值3000万的茅台</span></strong></section><section style='line-height: 1.75em;text-align: center;'><strong><span style='font-size: 16px;color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);'>一瓶一瓶盯着加的</span></strong></section></section></section></section></section></section></section></section></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>事实上,这杯咖啡并非由茅台酒直接调制而来,它的关键配方在于<span style='color: rgb(0, 122, 170);'><strong>“白酒风味厚奶”。</strong></span></span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>据报道,瑞幸门店在制作这款酱香拿铁使用的是<span style='color: rgb(0, 122, 170);'><strong>“白酒风味厚奶(配置型含乳饮料)”,其配料表中第10位即为“白酒”</strong></span>。这款厚奶的供应商为宁夏塞尚乳业。</span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>蓝鲸财经致电宁夏塞尚乳业官方热线,工作人员表示该款白酒风味厚奶确系宁夏塞尚乳业生产,<span style='color: rgb(0, 122, 170);'><strong>其中的确添加了茅台酒。</strong></span> </span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>通过官方工作人员提供的手机号,记者联系到了塞尚乳业的销售。该销售人员同样表示,配料表中的“白酒”就是茅台酒,但具体含量因涉密不宜透露。此外该销售人员表示,这款厚奶是专供瑞幸的,茅台由瑞幸这边采购提供的,厂商没有资格采购生产,因此也无法外售。 </span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>即刻上有网友晒出了一份来自塞尚乳业的承诺函,这份文件佐证了上述销售的说法。该承诺函签署于2023年6月,其中提到白酒风味厚奶添加白酒原料,<span style='color: rgb(0, 122, 170);'><strong>所有白酒原料均为瑞幸咖啡采购的真实53度飞天茅台白酒</strong></span>。有塞尚乳业的销售向蓝鲸记者确认了这封承诺函的存在,瑞幸直播间里的主播也向网友大致展示了这封承诺函。 </span></section><p><span class="wxart_image" wx-style='display:inline-block;margin-right: auto;margin-left: auto;outline: 0px;display: block;visibility: visible !important;width: 677px !important;'></span></p><section style='line-height: 1.75em;'><span style='font-size: 16px;'>而据报道,宁夏塞尚乳业有限公司董事长闫建国向记者透露,在厚奶生产过程中,<span style='color: rgb(0, 122, 170);'><strong>茅台酒厂押运来价值3000万元的茅台,并派人盯着一瓶瓶加进原料中,又将瓶子运走</strong></span>。他还表示,整个过程非常严格。</span></section><section style='line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible !important;width: 677px !important;'></span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>9月4日,瑞幸咖啡与贵州茅台战略合作启动,共同宣布推出“酱香拿铁”产品。</span></section><section style='line-height: 1.75em;'><span style='font-size: 16px;'>贵州茅台党委书记、董事长丁雄军说,这次与瑞幸咖啡合作开发的酱香拿铁,每杯添加了茅台酒,历经专业团队上百次的调试,实现了浓郁酱香和咖啡醇香的融合。</span></section><section style='line-height: 1.75em;text-align: center;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;letter-spacing: 0.544px;visibility: visible !important;width: 482px !important;'></span></section><section style='text-align: right; letter-spacing: 0.578px; outline: 0px; visibility: visible; line-height: normal; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'><span style='outline: 0px;color: rgb(136, 136, 136);font-size: 12px;letter-spacing: 0.544px;visibility: visible;'>来源:<span style='letter-spacing: 0.544px; text-decoration-style: solid; text-decoration-color: rgb(136, 136, 136);'>每日经济新闻、第一财经、界面新闻</span><span style='letter-spacing: 0.544px;text-decoration-style: solid;text-decoration-color: rgb(136, 136, 136);'></span></span></section><section style='text-align: center; letter-spacing: 0.578px; outline: 0px; visibility: visible; line-height: normal; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'><span style='outline: 0px;color: rgb(136, 136, 136);font-size: 12px;letter-spacing: 0.544px;visibility: visible;'><span style='letter-spacing: 0.544px; text-decoration-style: solid; text-decoration-color: rgb(136, 136, 136);'><img src="https://www.yewn.cn/data/attachment/forum/202309/01/085258g55nnnzk0huh1lpn.png"></span></span></section><section style='letter-spacing: 0.578px; outline: 0px; visibility: visible; line-height: normal; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'><section data-role="paragraph" style='outline: 0px;letter-spacing: 0.578px;visibility: visible;line-height: normal;'><section style='outline: 0px;letter-spacing: 0.578px;visibility: visible;line-height: normal;'><section data-role="outer" label="edit by 135editor" style='outline: 0px;letter-spacing: 0.578px;visibility: visible;line-height: normal;'><section style='outline: 0px;letter-spacing: 0.578px;visibility: visible;line-height: normal;'><section data-role="paragraph" style='outline: 0px;letter-spacing: 0.578px;visibility: visible;line-height: normal;'><section style='outline: 0px;letter-spacing: 0.578px;visibility: visible;line-height: normal;'><section data-role="outer" label="edit by 135editor" style='outline: 0px;letter-spacing: 0.578px;visibility: visible;line-height: normal;'><p style='outline: 0px;letter-spacing: 0.578px;visibility: visible;line-height: normal;'><br></p></section></section></section></section></section></section></section></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div>

我的唯一 发表于 2023-9-5 18:21

酒好喝,可不要贪杯         

华骅 发表于 2023-9-5 18:29

瑞幸深夜公开生产第一线

西部牛仔 发表于 2023-9-5 18:41

传统国酒域外咖啡相结合

吐司面包 发表于 2023-9-5 19:10

酒虽好,要适度

~Angel~ 发表于 2023-9-5 20:54

一天创收一个亿啊

小欧阳 发表于 2023-9-5 21:29

开车的人还是不要去喝哦

虎,虎,虎。 发表于 2023-9-5 21:54

酒好喝,可不要贪杯 。

∵了无痕 发表于 2023-9-5 21:54

别骗我喝咖啡!

Eserhl 发表于 2023-9-5 22:32

酒好喝,可不要太贪杯 了
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