“妈妈，您先用” ，知名品牌广告引争议！客服：可能没表达到位
<span style='outline: currentcolor none 0px;text-indent: 0em;color: rgb(255, 255, 255);visibility: visible;'><strong style='outline: 0px;visibility: visible;'>关注</strong></span><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px;'>近日，众多网友发帖吐槽蓝月亮母亲节电梯海报广告词。</span><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;letter-spacing: 0.578px;text-align: center;border-style: solid;border-width: 1px;width: 576px !important;visibility: visible !important;'></span></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 0em; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>据网友发布的帖子，此次引起争议的是蓝月亮推广其产品“至尊洗衣液”的电梯广告。广告中，蓝月亮称“从前，妈妈用大瓶洗衣液帮我们洗衣服，很重，很吃力，现在，终于有了‘浓缩+’生物科技‘至尊洗衣液’，了不起的未来洗衣科技，让妈妈洗衣更轻松，更省力，更省心”。</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 0em; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>此外，在海报中洗衣液产品外包装上，也写有“妈妈，您先用”。</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>不少网友认为<span style='outline: 0px;'>认为这种广告词将洗衣塑造成妈妈专属家务，带有强烈的刻板印象，作为母亲节宣传文案很不妥。<span style='outline: 0px;'>有网友称，既然是结合母亲节投放的广告，为什么还要送劳动清洁工具给妈妈使用呢？为什么不能替妈妈洗衣服呢？</span></span></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>对此，蓝月亮客服在网友帖子下回应：我们的本意是想表达感恩母亲，不曾想会造成这样的误会，洗衣服这件事是生活的一部分，无论是谁为谁而洗，那都是满满的爱，但这份感恩之心可能没有表达到位，会将此问题进行汇报。</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>5月5日，蓝月亮官方客服回应记者称，已将此事反馈给相关部门。同日晚间，蓝月亮官方客服也回应称，文案本意是想表达感恩母亲，并称文案可能没有表达到位，将汇报给相关部门。同日，记者联系蓝月亮相关负责人采访，截至发稿前，未得到回应。</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>5月6日，记者致电蓝月亮客服，客服称会将反馈的问题进行登记并及时上报。</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;color: rgb(2, 30, 170);'><strong style='outline: 0px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>网友评论：母亲节为什么要送洗衣液？</span></strong></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><strong style='outline: 0px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>对此一事，网友们也是议论纷纷，有人认为广告确实不妥。</span></strong><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;color: rgb(136, 136, 136);'>霸气范er招财猫：终于有人吐槽了，我们在电梯里看到这广告，我女儿问我，为什么母亲节要给妈妈送洗衣液，为什么就一定是妈妈用洗衣液？我正愁没地方投诉呢？</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;color: rgb(136, 136, 136);'>咩咩哒爱吃辣：这是事实，既然想挣钱，当然要考虑消费者的感受和想法，改进就是了。</span><span style='outline: 0px;font-size: 16px;letter-spacing: normal;color: rgb(136, 136, 136);'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><strong style='outline: 0px;'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>也有人认为，没感觉到被冒犯。</span></strong><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;letter-spacing: normal;font-size: 16px;color: rgb(136, 136, 136);'>审丑：现在洗衣服很辛苦？不都是洗衣机在洗么？</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 0em; line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px;color: rgb(136, 136, 136);'><span style='outline: 0px;font-size: 16px;letter-spacing: normal;'>作手阿圣：</span><span style='outline: 0px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 16px;letter-spacing: normal;text-indent: 0em;'>这句广告语也没什么错，怎么一个个这么玻璃心呢？</span></span></section><section data-role="outer" label="edit by 135editor" style='outline: 0px; letter-spacing: 0.544px; font-family: system-ui, -apple-system, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: center; line-height: 1.75em; visibility: visible;'><section data-role="paragraph" style='outline: 0px;'><section style='text-align: right; outline: 0px; line-height: normal; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px; color: rgb(136, 136, 136); letter-spacing: 0.578px;'>来源：新闻晨报 、白鹿视频、南方都市报、网友评论等</span></section><section style='text-align: center; outline: 0px; line-height: normal; margin-left: 8px; margin-right: 8px;'><span style='outline: 0px; color: rgb(136, 136, 136); letter-spacing: 0.578px;'><img src="https://www.yewn.cn/data/attachment/forum/202405/04/234209c266s6h3fvq23fss.png"></span></section></section></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p> 这广告确实不合适 脑子抽抽了 母亲节应该感恩，这文案方向错误 这广告确实不合适 这也太无耻了，什么玩意啊。 这个名称不合适。 这确实有点不太合适 这广告确实不合适
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