爱渭南的暖洋洋
发表于 2024-8-20 14:37
太上头！火爆全网的“乌龟对对碰”到底是个啥？
<div class="wx_rich_media_content" id="jsWxContainer"><section data-role="outer" label="edit by 135editor" data-mpa-powered-by="yiban.io"><section data-role="paragraph"><section data-role="outer"><section><section><section style='text-align: center;margin-bottom: 24px;'><span style='font-size: 15px;'>盲盒，作为当下的潮流玩具</span></section></section></section></section></section></section><p style='text-align: center;'><span style='font-size: 15px;'>其玩法也在不断更新换代</span></p><p style='text-align: center;'><span style='font-size: 15px;'>这几天</span></p><p style='text-align: center;'><strong><span style='font-size: 15px;color: rgb(0, 122, 170);'>“乌龟对对碰”这类盲盒玩法</span></strong></p><p style='text-align: center;'><strong><span style='color: rgb(0, 122, 170);font-size: 15px;'>在网络直播平台火速出圈</span></strong></p><section style='text-align: center;margin-bottom: 24px;'><strong><span style='font-size: 15px;color: rgb(0, 122, 170);'>不少网友直呼“上头”</span></strong></section><section style='line-height: 1.75em;margin-bottom: 24px;margin-left: 8px;margin-right: 8px;'><span style='font-size: 15px;'>除乌龟玩具，还有纸巾、手机壳、零食等也开始了“对对碰”玩法。“乌龟对对碰”究竟是什么？消费者在参与时要注意哪些风险？</span></section><section data-mpa-template="t" mpa-from-tpl="t"><section style='padding: 10px;text-align: center;line-height: 1.75em;margin-left: 8px;margin-right: 8px;'><section mpa-from-tpl="t" style='padding-bottom: 6px;display: inline-block;border-bottom: 1px dashed rgb(51, 51, 51);'><section data-brushtype="text" mpa-from-tpl="t" mpa-is-content="t" style='padding: 5px 1em;font-size: 16px;letter-spacing: 1px;background: rgb(0, 122, 170);'><span style='color: rgb(255, 255, 255);font-size: 15px;'><strong mpa-from-tpl="t"><strong mpa-from-tpl="t" mpa-is-content="t">盲盒直播新玩法火出圈<br mpa-from-tpl="t">“祖孙四代”树脂小玩具“硬控”全网？</strong></strong></span></section></section></section></section><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='font-size: 15px;'>“乌龟对对碰”是近期在网络直播平台上流行的一种盲盒玩法。</span></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><br></p><ul class="list-paddingleft-1" style='line-height: 1.75em;'><li style='line-height: 1.75em;'><section style='line-height: 1.75em;'><span style='font-size: 15px;'>消费者需先购买数包盲袋或者盲盒（每包一个乌龟），并许愿一种颜色。网络直播间的卖家会挂出几种“套餐”，如××元拆4包，××元拆9包套餐等。</span></section><section style='line-height: 1.75em;'><br></section></li><li style='line-height: 1.75em;'><section style='line-height: 1.75em;'><span style='font-size: 15px;'>消费者在直播间下单后，主播现场拆开包含不同颜色的树脂乌龟盲袋。</span></section><section style='line-height: 1.75em;'><br></section></li><li style='line-height: 1.75em;'><section style='line-height: 1.75em;'><span style='font-size: 15px;'>玩法的核心在于“对对碰”，如拆出的乌龟颜色与买家许愿的颜色一致，或拆出两只相同颜色的乌龟，主播会额外加拆一包，继续与此前没有对碰的已拆盲袋组合，直到没有对碰为止。</span></section><section style='line-height: 1.75em;'><br></section></li><li style='line-height: 1.75em;'><section style='line-height: 1.75em;'><span style='font-size: 15px;'>最终所有拆开的盲盒、盲袋都归买家所有。</span></section></li></ul><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: justify; margin-left: 8px; margin-right: 8px; line-height: 1.75em;'><br></section><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'></section><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span style='letter-spacing: 1px;color: rgb(178, 178, 178);font-size: 13px;'>△素材来源：@美丽浙江 社交媒体平台</span></section><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span style='font-size: 15px;letter-spacing: 1px;'><br></span></section><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='font-size: 15px;'>记者发现，在短视频平台上，此类“乌龟对对碰”直播间不在少数，在线网友少则几百人，高峰期则有数万人。</span></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><br></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='font-size: 15px;'>不少玩“乌龟对对碰”的网友都有自己的“乌龟大军”。社交平台上，有网友晒出不同颜色的树脂乌龟“祖孙四代”；还有网友家中乌龟已摆满一地，并表示还有100多个在路上。</span></p><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: justify; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><br></section><article use="1" data-author="Wxeditor" style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: justify; line-height: 2em;'><section style='outline: 0px; letter-spacing: 0.578px; visibility: visible; line-height: 2em;'><section style='outline: 0px; letter-spacing: 0.578px; visibility: visible; text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'></section></section></article><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span style='letter-spacing: 1px;color: rgb(178, 178, 178);font-size: 13px;'>△图片来源：社交媒体平台</span></section><section style='margin-right: 8px; margin-left: 8px; letter-spacing: 0.578px; outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; text-align: center; line-height: 1.75em;'><br></section><section style='font-size: 16px;'><section style='margin: 0.5em 8px;text-align: center;line-height: 1.75em;'><section style='display: inline-block;vertical-align: top;'><section style='background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);font-size: 15px;padding-left: 5px;padding-right: 5px;margin-bottom: 4px;line-height: 2;'><p><span style='letter-spacing: 1px;'><strong>为什么都爱玩“乌龟对对碰”？</strong></span></p><p><span style='letter-spacing: 1px;'><strong>情绪价值和不确定性让人“上头”</strong></span></p></section><section style='border-top: 2px dotted rgb(43, 40, 27);width: 100%;'><svg viewBox="0 0 1 1" style='float:left;line-height:0;width:0;vertical-align:top;'></svg></section></section></section></section><section style='margin-top: 32px; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span style='font-size: 15px;'>不少网友表示，去直播间购买乌龟的目的并不是为了买到更有价值的商品，而是享受拆盲盒带来的乐趣和刺激感。</span></section><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: justify; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><br></section><blockquote class="js_blockquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="51" data-source-title="" style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: justify; line-height: 2em;'><section class="js_blockquote_digest" style='outline: 0px; letter-spacing: 0.578px; visibility: visible; line-height: 2em;'><section style='outline: 0px; letter-spacing: 0.578px; visibility: visible; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span style='font-size: 15px;letter-spacing: 1px;color: rgb(86, 86, 86);'>深圳市民张嘉欣：感觉“乌龟对对碰”有种消消乐碰掉了的快感。有时候“九块九”能碰出好多个，会觉得有点爽。</span></section></section></blockquote><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: justify; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span style='font-size: 15px;letter-spacing: 1px;color: rgb(86, 86, 86);'><br></span></section><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='font-size: 15px;'>有分析指出，这种“盲盒”+“玩法”运营模式的魔力在于，每位参与者都希望能凭运气拆出更多乌龟。这种不确定性为直播拆盲盒增添了一份未知带来的刺激感。消费者在观看直播时，能够感受到一种强烈的参与感和互动感。</span></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><br></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='font-size: 15px;'>记者发现，树脂乌龟玩具在电商平台上价格相对便宜，10元能买几十个，但在直播间下单抽盲盒的价格却往往高出许多。</span></p><section style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: justify; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><br></section><section data-author="Wxeditor" style='outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: justify; line-height: 2em;'><article use="1" data-author="Wxeditor" style='outline: 0px; letter-spacing: 0.578px; visibility: visible; line-height: 2em;'><section style='outline: 0px; letter-spacing: 0.578px; visibility: visible; line-height: 2em;'><section style='text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;border-style: solid;border-width: 1px;box-sizing: border-box;'></span></section></section></article><section style='outline: 0px; letter-spacing: 0.578px; visibility: visible; text-align: center; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span style='letter-spacing: 1px;color: rgb(178, 178, 178);font-size: 13px;'>△图片来源：网络购物平台</span></section></section><section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.578px; visibility: visible; text-align: center; line-height: 1.75em;'><br></section><section style='font-size: 16px;'><section style='margin: 0.5em 8px;text-align: center;line-height: 1.75em;'><section style='display: inline-block;vertical-align: top;'><section style='background-color: rgb(0, 122, 170);color: rgb(255, 255, 255);font-size: 15px;padding-left: 5px;padding-right: 5px;margin-bottom: 4px;line-height: 2;'><p><span style='letter-spacing: 1px;'><strong>盲盒消费需理性</strong></span></p><p><span style='letter-spacing: 1px;'><strong>专家：呼吁建立未成年人“防沉迷”机制</strong></span></p></section><section style='border-top: 2px dotted rgb(43, 40, 27);width: 100%;'><svg viewBox="0 0 1 1" style='float:left;line-height:0;width:0;vertical-align:top;'></svg></section></section></section></section><p style='margin-top: 32px; margin-right: 8px; margin-left: 8px; line-height: 1.75em;'><span style='font-size: 15px;'>尽管“乌龟对对碰”会带来许多乐趣，是年轻人释放压力、享受生活的一种途径，但消费者在参与时也需保持警惕。<br style='outline: 0px;'></span></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><br></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='font-size: 15px;'>中国法学会消费者权益保护法研究会副秘书长陈音江指出，“乌龟对对碰”的本质是通过网络直播销售商品，以其独特的玩法增加趣味性。但因为盲盒本身具有新奇、不确定的刺激因素，或导致一些消费者出现非理性消费或冲动消费的情况。</span></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><br></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='font-size: 15px;'>特别是未成年人，由于自控能力较弱，容易在直播间中被刺激消费所吸引，超出自身的实际承受能力。</span></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><br></p><p style='line-height: 1.75em; margin-left: 8px; margin-right: 8px;'><span style='font-size: 15px;'>陈音江表示，我国相关法律法规并没有明确规定，禁止通过网络直播的方式来销售盲盒，但有关商家必须确保相关的产品和服务符合相关法律法规的规定。包括：</span></p><section style='line-height: 1.75em;'><br></section><ul class="list-paddingleft-1"><li><section style='line-height: 1.75em;'><span style='font-size: 15px;'>直播商家应确保产品合格，显著公示商品名称、类型、样式和盲盒抽取规则，确保消费者知情权；</span></section><section style='line-height: 1.75em;'><br></section></li><li><section style='line-height: 1.75em;'><span style='font-size: 15px;'>公示抽卡概率，避免通过后台操控等方式，损害消费者权益；</span></section><section style='line-height: 1.75em;'><br></section></li><li><section style='line-height: 1.75em;'><span style='font-size: 15px;'>商家在直播视频中的醒目位置公示营业执照和真实商家信息；</span></section><section style='line-height: 1.75em;'><br></section></li><li><section style='line-height: 1.75em;margin-bottom: 16px;'><span style='font-size: 15px;'>保留抽取概率、结果和直播回放等记录；建立未成年人“防沉迷”机制，设置账号识别、身份识别等措施，避免超出年龄和智力范围的消费。</span></section></li></ul><section style='text-align: center;'></section><p style='text-align: center; line-height: 1.75em;'><span style='color: rgb(0, 122, 170);'><strong><span style='font-size: 15px;'>盲盒消费的火爆背后隐藏着</span></strong></span></p><p style='text-align: center; line-height: 1.75em;'><span style='color: rgb(0, 122, 170);'><strong><span style='font-size: 15px;'>非理性消费、冲动消费的风险</span></strong></span></p><p style='text-align: center; line-height: 1.75em;'><span style='color: rgb(0, 122, 170);'><strong><span style='font-size: 15px;'>特别是对自控能力较弱的未成年人而言</span></strong></span></p><p style='text-align: center; line-height: 1.75em;'><span style='color: rgb(0, 122, 170);'><strong><span style='font-size: 15px;'> 消费者在享受盲盒带来的乐趣时</span></strong></span></p><p style='text-align: center; line-height: 1.75em;'><span style='color: rgb(0, 122, 170);'><strong><span style='font-size: 15px;'>应保持理性，避免盲目跟风</span></strong></span></p><section data-mpa-template="t" mpa-from-tpl="t"><section data-mpa-template="t" mpa-from-tpl="t"><section mpa-from-tpl="t"><section style='outline: 0px; letter-spacing: 0.578px; color: rgb(0, 0, 0); font-size: 16px; text-align: center; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;' mpa-from-tpl="t"><section style='outline: 0px;' mpa-from-tpl="t"><section style='outline: 0px;' mpa-from-tpl="t"><section style='margin-right: 8px;margin-left: 8px;outline: 0px;caret-color: rgba(0, 0, 0, 0);line-height: 1.5em;' mpa-from-tpl="t"></section><p style='margin-right: 8px;margin-left: 8px;outline: 0px;line-height: normal;'><span style='outline: 0px;font-size: 13px;caret-color: rgb(163, 163, 163);color: rgba(0, 0, 0, 0.85);letter-spacing: 0.544px;widows: 1;text-indent: 0em;'>◆来源 | 央视新闻</span></p><p style='margin-right: 8px;margin-left: 8px;outline: 0px;line-height: normal;'><span style='outline: 0px;font-size: 13px;caret-color: rgb(163, 163, 163);color: rgba(0, 0, 0, 0.85);letter-spacing: 0.544px;widows: 1;text-indent: 0em;'><img src="https://www.yewn.cn/data/attachment/forum/202406/21/092018quujfq3wgdpq089j.png"></span></p><p style='margin-right: 8px;margin-left: 8px;outline: 0px;caret-color: rgba(0, 0, 0, 0);line-height: normal;'><br></p></section></section></section></section></section></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div>
~Angel~
发表于 2024-8-20 14:40
对这些小玩意么兴趣
道缘
发表于 2024-8-20 16:37
一会这个火了一会那个火了，说明了什么
摇一摇
发表于 2024-8-20 16:45
销售换思路，吸引好奇心。
普通人类
发表于 2024-8-20 16:59
净他妈的骗人的
噢，好的。
发表于 2024-8-20 17:00
这些我都知道啊
Ann123456
发表于 2024-8-20 17:34
销售换思路，吸引好奇心。
孙会玲
发表于 2024-8-20 20:52
对这些小玩意么兴趣
bxf
发表于 2024-8-20 20:57
这些都不知道
hwa
发表于 2024-8-20 21:34
提高安全意识