胖胖呼呼
发表于 2024-12-11 09:14
知名饮品突发：关闭！全面停止！很多人爱喝
<div class="wx_rich_media_content" id="jsWxContainer"><section powered-by="xiumi.us" style='font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; color: rgb(0, 0, 0);'><section data-width="100%" style='outline: 0px; letter-spacing: 0.544px; line-height: 1.75em; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><h2 style='outline: 0px; letter-spacing: 0.544px;'><section data-mpa-powered-by="yiban.io" style='outline: 0px;'><section style='outline: 0px;'><section style='outline: 0px;'><section data-role="paragraph" style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='letter-spacing: normal; color: rgb(123, 12, 0); font-weight: normal;'><font face="微软雅黑" style='' size="3">近日，乳酸菌品牌养乐多</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='letter-spacing: normal; color: rgb(123, 12, 0); font-weight: normal;'><font face="微软雅黑" size="3">关闭上海工厂的消息引起关注</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">据了解，日本养乐多本社</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">（Yakult Honsha）于12月6日</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">正式宣布了一项重大决定</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='letter-spacing: normal; color: rgb(123, 12, 0); font-weight: normal;'><font face="微软雅黑" size="3">即关闭其位于中国上海市</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='letter-spacing: normal; color: rgb(123, 12, 0); font-weight: normal;'><font face="微软雅黑" size="3">的乳酸菌饮料生产基地</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='letter-spacing: normal; color: rgb(123, 12, 0); font-weight: normal;'><font face="微软雅黑" size="3">——上海工厂</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='letter-spacing: normal; color: rgb(123, 12, 0); font-weight: normal;'><font face="微软雅黑" size="3">并计划在同一日</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><span style='letter-spacing: normal; color: rgb(123, 12, 0); font-weight: normal;'><font face="微软雅黑" size="3">全面停止该工厂的生产活动</font></span></section></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><span style='color: rgb(88, 88, 89);letter-spacing: normal;'>12月10日，养乐多中国方面向记者确认了该消息，称上海工厂目前已整合到上海总部，</span><span style='letter-spacing: normal;color: rgb(123, 12, 0);'>关闭上海工厂是推进经营改革的一部分，</span><span style='color: rgb(88, 88, 89);letter-spacing: normal;'>目的是通过重组提高生产效率，整合资源配置以进一步提高销量和业绩。</span></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section data-role="title" data-tools="135编辑器" data-id="107458" style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><section style='display: inline-block;margin-right: 3px;margin-left: 3px;'><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><p style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='letter-spacing: normal; background-color: rgb(123, 12, 0); color: rgb(255, 255, 255); font-weight: normal;'><font face="微软雅黑" size="3">养乐多上海工厂已营运20年<br>2023年员工数量超过四千人</font></span></p></section></section></section></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">天眼查信息显示，上海益力多乳品有限公司目前是存续状态，由养乐多（中国）投资有限公司全资持股，实际控制人为日本国株式会社养乐多本社。2023年其员工数量为4512人。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: baseline;width: 100%;visibility: visible !important;height: auto;' style='font-weight: normal;'><font face="微软雅黑" size="3"></font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">据了解，此前日本养乐多本社宣布，为了优化资源配置并减少固定费用支出，养乐多本社决定将上海工厂的生产任务转移至中国国内的其他生产基地，如天津工厂和无锡工厂等。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">与此同时，养乐多本社还宣布将解散当地法人实体“上海益力多乳品有限公司”。该公司原有的营业部门等关键业务将由养乐多本社的全资子公司“养乐多（中国）投资有限公司”全面接手，以确保业务的连续性和稳定性。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">作为国内消费者熟知的乳酸菌饮料品牌，养乐多最初以“有益肠道健康”的概念打开知名度，并以大单品“小红瓶”迅速占领市场。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">官网信息显示，2002年，养乐多来到了中国地区，从广州开始（以益力多的名称），2003年，以养乐多的名称在上海开始，历经近二十年的发展，养乐多（中国）集团在中国地区现已拥有53家分公司、6处生产基地。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">值得关注的是，这6家生产基地分别位于广州（2处）、天津、无锡（2处）、佛山，上海已经不在其中。根据官网信息，2004年，养乐多上海公司成立；同时提到“2024年上海公司变更为上海分公司”。也就是说，这家在上海营运20年的工厂已经关闭。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span class="wxart_image" wx-style='display:inline-block;font-size: var(--articleFontsize);letter-spacing: 0.034em;visibility: visible !important;width: 100%;height: auto;' style='font-weight: normal;'><font face="微软雅黑" size="3"></font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">对此，养乐多中国品牌方指出，面对国内消费需求的转变，养乐多目前正加速推进经营改革，如研发推出新的产品、加大电商渠道布局、优化资源配置等。关闭上海工厂是推进经营改革的一部分，目的是通过重组提高生产效率，整合资源配置以进一步提高销量和业绩。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">据了解，除“小红瓶”外，养乐多于2016年推出低糖版本养乐多“小蓝瓶”，2023年推出500亿低糖“小金瓶”，今年又推出蜜桃味养乐多。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span class="wxart_image" wx-style='display:inline-block;width: 100%;visibility: visible !important;height: auto;' style='font-weight: normal;'><font face="微软雅黑" size="3"></font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section data-role="title" data-tools="135编辑器" data-id="107458" style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center;'><section style='display: inline-block;margin-right: 3px;margin-left: 3px;'><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><p style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='letter-spacing: normal; background-color: rgb(123, 12, 0); color: rgb(255, 255, 255); font-weight: normal;'><font face="微软雅黑" size="3">养乐多近年来在华销量下滑<br>乳酸菌饮料市场整体承压</font></span></p></section></section></section></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">推进改革背后，养乐多在国内市场的销售正面临压力。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">养乐多相关负责人在2019年接受采访时表示，养乐多2002年进入中国内地市场初期，每天大约销售6万瓶，到2018年已经增加到了750万瓶；而在2023年，养乐多本社管理层在回应投资者提问时透露，2023年1月养乐多在中国市场日销量约为532万瓶；2月日销量约为425万瓶；3月日销量约为506万瓶。与巅峰时期相比，养乐多在华销量出现明显下滑，增速也放缓。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">事实上，国内乳酸菌饮料近年来整体销售承压。来自马上赢品牌CT的数据显示，乳酸菌饮料类目自2022年至2024年，整体呈现出均价、份额双双下滑的趋势。此外，乳酸菌饮料的CR10集团市场份额合计超过70%，行业集中度整体较高；排名前四的企业分别是养乐多、蒙牛乳业、伊利股份、娃哈哈。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span class="wxart_image" wx-style='display:inline-block;width: 100%;visibility: visible !important;height: auto;' style='font-weight: normal;'><font face="微软雅黑" size="3"></font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" size="3">除了养乐多，国内乳酸菌饮料品牌如味动力、蒙牛优益C等均陷入销量下滑的困局。以味动力为例，其母公司均瑶健康2024年前三季度实现营收约为11.77亿元，同比减少13.2%；实现归属于上市公司股东的净利润约为4942.10万元，同比下降40.11%。该公司净利润已经连续4年下降。</font></span></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><font face="微软雅黑" style='font-weight: normal;' size="3"><br></font></section><section style='line-height: 1.75em; outline: 0px; letter-spacing: 0.544px; visibility: visible; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal;'><span style='color: rgb(88, 88, 89); letter-spacing: normal; font-weight: normal;'><font face="微软雅黑" style='' size="3">业内人士指出，在健康、低糖成为主流趋势的背景下，消费者健康意识、知识全面加强，对于补充益生菌等有了更多且更直接的选择。而面对越来越专业的受众，乳酸菌饮料已经不再是“健康”的代名词，反而会给消费者带来同其他饮料一样的担忧，因此乳酸菌饮料品牌的转型势在必行。</font></span></section></section></section></section></h2></section></section><section data-role="outer" label="edit by 135editor" style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible;'><section data-role="paragraph" style='outline: 0px;visibility: visible;'><section data-role="outer" label="edit by 135editor" style='outline: 0px;visibility: visible;'><section style='outline: 0px;'><hr style='border-style: solid;border-right-width: 0px;border-bottom-width: 0px;border-left-width: 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px;transform: scale(1, 0.5);'><section style='line-height: normal;'><span style='color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.034em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;'>来</span><span style='font-size: 12px; color: rgb(136, 136, 136); letter-spacing: 0.034em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;'>源</span><span style='font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.578px; font-size: 12px; color: rgb(136, 136, 136);'>：南方都市报</span></section><section style='text-align: center; line-height: normal;'><img src="https://www.yewn.cn/data/attachment/forum/202412/10/090647z6uzuiyhssyzi0yj.png"></section></section></section></section></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div>
zzjj9761
发表于 2024-12-11 10:04
尽量不要在外边吃喝
普通人类
发表于 2024-12-11 10:16
这纯粹的广告
清清河水
发表于 2024-12-11 10:17
养乐多竞争不过国内品牌撤离很正常
浓情
发表于 2024-12-11 13:02
我的养乐多
匣与桔
发表于 2024-12-11 15:53
还是国产的放心点！！！
难得糊涂@
发表于 2024-12-11 16:41
该关就彻底关掉
简单一点。。
发表于 2024-12-11 17:02
严厉打击违法行为
孙会玲
发表于 2024-12-11 17:59
尽量不要在外边吃喝
wnghj766824
发表于 2024-12-11 19:19
乳酸菌饮料确实口感好营养价值不高