花花世界 发表于 2024-12-17 14:31

在评论区反复“哭穷”,能让机票降价两千?有网友测试发现......

<div class="wx_rich_media_content" id="jsWxContainer"><p style='line-height: 1.6em;text-align: center;margin-bottom: 24px;' data-mpa-powered-by="yiban.io"><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 1px;'>近日</span></p><p style='text-align: center; line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(171, 25, 66);'>年轻人开始反向驯化“大数据杀熟”</span></strong></span></p><p style='text-align: center; line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>的话题引发热议</span></p><p style='text-align: center; line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>并且一度登上微博热搜</span></p><p style='line-height: 2em;'><span class="wxart_image" wx-style='display:inline-block;border-style: solid;border-width: 1px;box-sizing: border-box;'></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>“大数据杀熟”是指在一些餐饮、出行平台上,<strong><span style='color: rgb(171, 25, 66);'>老用户反而享受不到优惠,甚至价格更高。</span></strong></span></p><blockquote class="js_blockquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="73" data-source-title=""><section class="js_blockquote_digest"><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>不过,<strong><span style='color: rgb(171, 25, 66);'>一些年轻人开始尝试通过评论“哭穷”等手段反向驯化算法</span></strong>,如频繁表达“太贵了,买不起”“我不打算买了”等,建立所谓的“人设”,从而影响算法推送。</span></p></section></blockquote><p style='line-height: 2em;'><br></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>这样的“攻略”真能影响大数据吗?“大数据杀熟”的问题该如何根治?</span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='background-color: rgb(171, 25, 66);font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255);'>平台用户反复评论“机票太贵”</span></strong></span></p><p style='line-height: 2em;'><span style='background-color: rgb(171, 25, 66);font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255);'>价格骤降2000多元</span></strong></span></p><p style='line-height: 2em;'><span style='background-color: rgb(171, 25, 66);font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255);'><br></span></strong></span></p><blockquote class="js_blockquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="140" data-source-title=""><section class="js_blockquote_digest"><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>有媒体报道,一名年轻人通过反复评论“机票太贵了,买不起,不去了”后,<strong><span style='font-family: mp-quote, -apple-system-font, BlinkMacSystemFot, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(171, 25, 66);'>发现机票价格从4309元降至1903元,降价超过2000元。</span></strong></span></p><p style='line-height: 2em;'><br></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>然而,多家旅游出行平台官方客服告诉记者,机票价格实时变动且受多种因素影响,即便这名消费者有反复评论的行为,也无法证明最终降价是由用户所评论的内容决定的。</span></p></section></blockquote><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>除出行平台的减价“攻略”外,记者在社交平台上还看到了多条<strong><span style='color: rgb(171, 25, 66);'>外卖红包“攻略”</span></strong>。在这些帖子下,充满诸如“某某软件,我要卸载你”“我真的生气了”“再也不用了”等评论,<strong><span style='color: rgb(171, 25, 66);'>并称如果卸载了软件,过几天重新下载后,会获得更多红包。</span></strong></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>通过这些手段,真的可以左右平台给消费者设定的“人设”吗?</span></p><blockquote class="js_blockquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="55" data-source-title=""><section class="js_blockquote_digest"><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>对此,多家外卖平台并未明确回应。某平台客服称,<strong><span style='color: rgb(171, 25, 66);'>平台发放红包是获取客户的常规操作,不会给消费者贴上所谓“标签”。</span></strong></span></p></section></blockquote><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>也有消费者反映,<strong><span style='color: rgb(171, 25, 66);'>不同的手机看到的价格各有不同。</span></strong>“用两个手机订外卖,价格差好几块,退出去再进去,价格又加了好几块。网购也是大数据杀熟,账号不一样,价格也不一样。”</span></p><blockquote class="js_blockquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="55" data-source-title=""><section class="js_blockquote_digest"><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>上述外卖平台客服表示,所谓价格差异通常是优惠券或促销活动导致的,如果出现同一产品的售价不同,可向平台投诉反馈。</span></p></section></blockquote><p style='line-height: 2em;'><span class="wxart_image" wx-style='display:inline-block;font-size: 16px;letter-spacing: 0.578px;border-style: solid;border-width: 1px;'></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255); background-color: rgb(171, 25, 66);'><br></span></strong></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255); background-color: rgb(171, 25, 66);'>同一商品实际成交价格不同</span></strong></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255); background-color: rgb(171, 25, 66);'>所谓差异化营销不能成“杀熟”借口</span></strong></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>记者在一投诉平台搜索发现,有关“大数据杀熟”的投诉累计达8167条。例如,一位消费者反映,作为某平台的十年铂金会员,她上周订的机票价格为2510元,而在另一平台上,作为新用户,相同航班的票价仅为2000元。</span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>这到底是差异化营销,还是“大数据杀熟”?专家认为,从手段上讲,二者的边界难以厘清,但所谓差异化营销不能成为“大数据杀熟”的挡箭牌。</span></p><blockquote class="js_blockquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="136" data-source-title=""><section class="js_blockquote_digest"><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>中国计算机学会计算机安全专业委员会委员吕延辉表示,所谓大数据杀熟是指经营者根据用户的年龄、职业、消费水平等要素,“对人下菜”,对相同的产品设定不同的价格标准。“这就要求企业在追求技术创新和业务发展的同时,必须重视算法使用的合规性和安全性,防止损害用户利益,触犯法律法规。”</span></p></section></blockquote><blockquote class="js_blockquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="108" data-source-title=""><section class="js_blockquote_digest"><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>中国政法大学副教授、北京市电子商务法治研究会副会长朱巍此前在接受媒体采访时表示,根治“大数据杀熟”并不容易,原因是按照现行法律,平台对新用户的补贴、推出没有指向性的随机补贴,以及差别化调整折扣力度,并不算价格歧视。</span></p></section></blockquote><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255); background-color: rgb(171, 25, 66);'><br></span></strong></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255); background-color: rgb(171, 25, 66);'>互联网匿名与隐身成对抗算法新策略</span></strong></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><strong><span style='color: rgb(255, 255, 255); background-color: rgb(171, 25, 66);'>专家:平台更应加强自律</span></strong></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>为不被“算法”“算计”,<strong><span style='color: rgb(171, 25, 66);'>不少用户还将某社交平台账号头像换成一只粉色小恐龙,并修改用户名为momo</span></strong>,通过相似的头像与ID以表明自己是新用户;平台上也有所谓攻略称,<strong><span style='color: rgb(171, 25, 66);'>可定期清除浏览器记录和缓存</span></strong>,或创建不同账号、使用不同浏览器等方法,<strong><span style='color: rgb(171, 25, 66);'>其目的就是尽可能“隐身”,让大数据无法识别自己。</span></strong></span></p><section data-author="Wxeditor"><blockquote class="js_blockquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="84" data-source-title=""><section class="js_blockquote_digest"><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>浙江旅游科学研究院院长张晓峰认为,这些方法即便有效,但想要彻底根治“大数据杀熟”,不能只靠这些“小聪明”“土办法”。“互联网和算法能够很快识别出用户的真实动机和行为。”</span></p></section></blockquote><p style='line-height: 2em;'></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'><br></span></p><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>11月,中央网信办等四部门联合发布《关于开展“清朗·网络平台算法典型问题治理”专项行动的通知》。通知提出,<strong><span style='color: rgb(171, 25, 66);'>严禁利用算法实施大数据“杀熟”,并严禁利用用户年龄、职业、消费水平等特征,对相同商品实施差异化定价行为。</span></strong></span></p><blockquote class="js_blocquote_wrap" data-type="2" data-url="" data-author-name="" data-content-utf8-length="99" data-source-title=""><section class="js_blockquote_digest"><p style='line-height: 2em;'><span style='font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 1px;'>张晓峰建议,政府和行业组织需要制定相关标准,将拒绝大数据“杀熟”和保护个人隐私变成一种行业自律和企业自我治理的要求。此外,相关部门也应建立健全常态化监督机制,平台更应加强自律,共同推进“算法向善”。</span></p></section></blockquote></section><p style='line-height: 2em;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;text-align: center;border-style: solid;border-width: 1px;box-sizing: border-box;'></span></p><section style='-webkit-tap-highlight-color: transparent; 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@不倒翁 发表于 2024-12-17 15:08

原来如此啊!!!

监狱长 发表于 2024-12-17 17:00

大数据时代,啥都能知道

方圆百里 发表于 2024-12-17 17:19

很少出去旅游

1531913553 发表于 2024-12-17 18:14

这是干什么呀……

普通人类 发表于 2024-12-17 19:03

这是真的假的

bxf 发表于 2024-12-17 19:55

这是什么情况啊

Ann123456 发表于 2024-12-17 20:43

不出去就不花钱

hwa 发表于 2024-12-17 20:45

虚假的信息。

劲舞骄阳 发表于 2024-12-17 22:19

经济不景气呀!
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